Category: Kim Krause Berg

One of my favorite ways of offering my help is to be “on call” to clients. These are the folks who likely already worked with me and know that I don’t mind their out-of-the-blue, “Hey, are we doing this right?” emails. And so it is that I managed to hook up with a relative newcomer to web design consulting, who has gone solo and begun to offer her services in holistic SEO/M/U/D (Seo, Marketing, Usability and Web Design.) I metRead more…

There was so much hoopla over the story about print news headline writing being influenced by search engine marketing techniques that I ignored all the links to those stories. I just wasn’t inspired to read them. Reason? Boring! Repetition! Yawn. This is not really exciting news for me, since I already know the importance of keywords in headlines. In fact, the hysteria over injecting keywords and keyphrases into headings, headlines, post titles, article titles, sub-headings, etc. etc. sometimes forces meRead more…

It’s difficult to communicate passion and enthusiasm on the Internet by design alone. Do you try? Does it matter to web site usability? Will a spirited approach help tease out a coveted link from another website? You bet! Tell Me Something Good This is what we usually read on a homepage. (Read outloud in your best gloomy, “Eeyore” The Donkey, voice.) “Welcome to my website. I do this, that and the other thing and if you believe me, click hereRead more…

For a moment today, I caught a glimpse into the true power of blogs and why these magical creatures we’ve woven into the Web will always reach a place within us that money-driven blogs can never hope to find. It went like this. I was scoping my Bloglines feeds and Search Brains, one of my haunts, displayed a simple title called “Love Your Children”. It had no keyword for search or engines or SEO, and yet I connected to theRead more…

For a complete change of pace, please indulge me while I write about something inspired by a friend who is well known for wearing yellow shoes, who reminded me of someone I knew long ago, who would not have been afraid to wear them himself. In a conversion behind the scenes at Cre8asiteforums, where the Moderating staff often arrive after a hard day of whatever or can’t sleep, I found myself telling Rand Fishkin, of SEOMoz.org a story about aRead more…

The line between a full blown web site and a blog is changing. For the moment, it’s still possible to tell a blog from most websites because of the way the page is designed. But, you won’t be able to tell the difference much longer. Corporate Greed Marks New Territory Fading fast are the days when the focus of blogs was to “Let me tell you about my sucky day”. Today, there are two blog power sites that are fillingRead more…

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