Category: Kim Krause Berg

I remember one of my favorite web designers explaining to me why her business phone number was splattered visibly all over her web site. I thought it looked a little silly. She said she took no chances that her visitors would: A. Not find it B. Have some stupid excuse for not using it. She was VERY customer service oriented and it showed. Phone numbers are tricky things. If you work from home, and your product or service is InternationalRead more…

I was at THE MALL, (Definition: Where teenagers are most willing to exercise, pretend to be shopping and hang at Starbucks), the other day. Calmly and acting really cool so as not to be uncool with my even cooler daughter, Arielle, I handed over my credit card to the funky cool bracelets-jingling girl behind the counter. Awaiting the transaction to finish, Arielle saw a form where she could fill out her information and the store would send her discounts, coolRead more…

Jakob Nielsen has co-authored a new book with usability consultant, Hoa Loranger, called Prioritizing Web Usability. It is available for shipping now from Amazon. The Table of Contents is extensive. What caught my eye, however, is Chapter Five, which is called “Search”. They present both the search engine results side, as well as the search engine optimization side. Included are sections called “Black-Hat SEO Tricks”, “Keyword Overuse Backfires”, “How Search Engines Determine a Site’s Reputation” and “Architectural SEO”. It’s interestingRead more…

One of my favorite ways of offering my help is to be “on call” to clients. These are the folks who likely already worked with me and know that I don’t mind their out-of-the-blue, “Hey, are we doing this right?” emails. And so it is that I managed to hook up with a relative newcomer to web design consulting, who has gone solo and begun to offer her services in holistic SEO/M/U/D (Seo, Marketing, Usability and Web Design.) I metRead more…

There was so much hoopla over the story about print news headline writing being influenced by search engine marketing techniques that I ignored all the links to those stories. I just wasn’t inspired to read them. Reason? Boring! Repetition! Yawn. This is not really exciting news for me, since I already know the importance of keywords in headlines. In fact, the hysteria over injecting keywords and keyphrases into headings, headlines, post titles, article titles, sub-headings, etc. etc. sometimes forces meRead more…

It’s difficult to communicate passion and enthusiasm on the Internet by design alone. Do you try? Does it matter to web site usability? Will a spirited approach help tease out a coveted link from another website? You bet! Tell Me Something Good This is what we usually read on a homepage. (Read outloud in your best gloomy, “Eeyore” The Donkey, voice.) “Welcome to my website. I do this, that and the other thing and if you believe me, click hereRead more…

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