Category: Kim Krause Berg

I wonder what John Lennon would have thought about the Internet. I’m thinking he and Yoko would have embraced it as another outlet to share their intimate views on the world. They were risk takers and I think they would have utilized the freedom of the Internet to get across their messages on peace, unity and humane living. It’s been a fun ride while it’s lasted, this Internet experience. We can go wherever we want, as fast as we wantRead more…

The US House of Representatives have killed the “Democratic backed” Net Neutrality amendment by a 269-152 vote along party lines. While the Senate has yet to play their hand in this game, the feeling appears to be that Internet freedom as we knew it in the USA is now over. Story: House rejects Net neutrality rules. Already much has changed with the Internet. It’s different than it was in the 1990′s, when it was insanely carefree and everybody was havingRead more…

One of the nagging thoughts that’s been on my mind, especially as a result of beginning to perform blog usability reviews and comments on Blog Usability Interview with Kim Krause Berg is that I wonder how many bloggers even WANT their blogs to be usable? By that, I mean, do they want their blogs to be user (reader) centered? Do they want it to be read every day, or visited once in awhile? Do they want to write to theirRead more…

As he says, he threw me a curve when he asked for a usability review and then added, “for my blog”. I started to turn him down (!) because my testing is designed to be done on large, regular web sites. Thankfully, we discussed a “proof of concept” approach and I wrote a 15 page test plan just for blogs. The result is a blog review that allows me to provide an objective perspective. It also lets me ask questionsRead more…

After reading on the Internet, for ten years, everything I ever wanted to know about search engines and how to market to them, I was surprised to discover how much cooler it is to get the new Search Marketing Standard magazine in the mail. It’s glossy. Colorful. With readable fonts that don’t need to be resized. The full-page ads are classy and bold. Articles start off on the left page and continue in sequence with little interruption. Featured sections areRead more…

Customer experience and customer satisfaction are said to be critical to ecommerce and brick and mortar shopping success, and of course its often the most neglected area of concern. I like to shop online, especially at Christmas. It’s a little tradition I have because I love watching the UPS guy bringing boxes to the house. The tease of it drives the kids crazy. (An entertainment for parents that is well worth the shipping costs!) In the Spring, I start re-supplyingRead more…

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