Category: Kim Krause Berg

Book Cover

I have been applying Holistic Usability and SEO practices for 13 years because the combination is powerful for building successful websites. Now, there is a book about it. The Secret to Natural Website Conversions, by Kim Krause Berg Natural text is an affordable Internet marketing practice that any type of web site owner can implement and yet an enormous number of websites ignore it in lieu of sliders, images and CSS3 navigation. With under five seconds to make a connection withRead more…

The new series, The Beal Deal, features interviews by Andy Beal that are run on Saturday’s for a relaxing read.  Today’s post features my interview. Andy has known me for most of my career.  We’ve “grown up” in this biz together.  In fact, Andy was one of the handful of people in the search marketing industry who understood the benefit of offering usability and user experience practices along with online marketing services.  Twelve years ago, I could count on aboutRead more…

Usually when someone changes jobs they get a two week ease out before diving into their new gig.  Not me. The pieces of my career change and sale of Cre8asiteforums clicked into place quickly.  For weeks I couldn’t tell anyone where I was going or that I’d sold the forums.  However, the forums moderators all knew, as did my own family.  To their credit, my secret was held, or at least, not blasted out too loudly. I’m still in theRead more…

It’s official. I’m no longer offering any usability or search engine marketing consulting services, after a decade of performing customized services. I came on the Internet web design scene in 1995 as a newly single, divorced mom of two young children. My story feels old now and retold many times. The short version is that I had no job, had to move out of my house since I couldn’t afford to stay there, refused child support and alimony and otherwiseRead more…

Where are your usability services pages?  Where’d you hide the Free Quote form? Why does your site look like you ran over it with a Ford Truck? Patience. There will be news soon. Something amazing has happened. It’s the end of an era for me.  Yes. And a rebirth. A time to be born, a time to die A time to plant, a time to reap A time to kill, a time to heal A time to laugh, a time toRead more…

I like watching people use web sites. Their likes, dislikes, environment, habits, expectations, and abilities to perform online tasks are all unique. Sometimes I think I’ll spend my retirement sitting in a shopping mall doing user testing, for fun. I was interviewed by the famous Ralph Wilson who has long been dedicated to small businesses. In this video, he wanted to know how a small business can do affordable user testing, how to do it and why it helps.

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