Opportunity: Three Domains for Sale
I’m selling 3 one-time popular domains that were once home to professional and well respected web sites. Usabilityeffect.com was purchased in 2004. The web site used to be where I placed my usability and search marketing consulting information and order forms. After six years, I came to realize that everyone seemed to associate me with Cre8pc and/or Cre8asiteforums. It was too confusing to try and explain how Cre8pc and UsabilityEffect were connected, so I removed the UE...
Read MoreHow Your Small Business Can Perform User Testing
I like watching people use web sites. Their likes, dislikes, environment, habits, expectations, and abilities to perform online tasks are all unique. Sometimes I think I’ll spend my retirement sitting in a shopping mall doing user testing, for fun. I was interviewed by the famous Ralph Wilson who has long been dedicated to small businesses. In this video, he wanted to know how a small business can do affordable user testing, how to do it and why it...
Read MoreFree Webcast on Usability and Search Engine Marketing
I’m about to try something new and I’m very excited! Having attended several webinars and webcasts presented by my industry peers, I was invited to do one myself for the American Marketing Association. You Are Invited! How User Centered Web Design Techniques Enhance Online Marketing How User Centered Web Design Techniques Enhance Online Marketing is completely free. I’ll do a 40 minute training with slides that contain how-to, tools and book recommendations, followed by...
Read MoreKim Krause Berg Joins LiBeck Integrated Marketing
I would like to announce a big change for myself and my career in search engine marketing and usability web design. Start up company, LiBeck Integrated Marketing, has hired me to be their Search Engine Marketing and Usability Manager. What Does This Mean? It means that Li Evans, CEO of LiBeck Integrated Marketing, is going to make me get on planes again for conference speaking, workshops and client training. It means that our clients will have access to the wisdom’s and practices of...
Read MoreUniting SEO and Usability for Successful Web Design
I haven’t written about holistic seo and usability in awhile, so for my latest column for SearchEngineLand I chose it as a topic. Should you wish to read it, here you go…How To Avoid Clunky Web Design With Holistic SEO & Usability I’d also like to introduce Bokimian, where I write about anything.
Read MoreMore of Me to Spread Around
Still working on slowing down my traditional hectic pace (why does it take work to slow me down?) I finally had to call a halt to new client work until sometime around Thanksgiving. My father-in-law has been trying to get us to travel to the Florida Keys where they have a house the entire family shares for “escapes”. I’ve never seen it. A few days ago he inquired (again) about why. I told him that although hubby and I took no time off, no vacation, no holiday weekend off...
Read MoreEat, Play, Love More
There’s a scene in the movie, “Eat, Pray, Love”, where Elizabeth Gilbert (played by Julia Roberts) is sitting in the lotus position meditating after weeks of trying to learn how to quiet her mind. Her entire face was a smile, from her closed eyes, to her cheeks, to the relaxed corners of her mouth. Her look of serenity zapped me like a lightening bolt. Later that evening, myself and four members of my family went out to dinner and I did something I never, ever do. I ate a...
Read MoreKim Krause Berg Article Wins a SEMMY
Tribal drum roll please…the article I wrote for Website Magazine last year won the SEMMY in Design and Usability, And I’m not anywhere near as gorgeous at Beyonce. The Runners Up should not go ignored. Competition is fierce. I honor Dr. Pete and Daniel Ritzenthaler: Runners-Up The top two runners-up in public voting were: 1. 25-point Website Usability Checklist Dr. Peter J. Meyers, User Effect | 2/10/09 2. Taking the Guesswork Out of Design Daniel Ritzenthaler, A...
Read MoreDeveloping Requirements Documentation for Your Web Site
When I brought up the topic of requirements gathering and documentation during a talk at SMX East last year, I was stunned at the positive response that followed. Clearly, not enough attention on web site planning is discussed or taught. Segments are, such as the navigation or content. User interface is debated. Goals are tossed about but sometimes not written down or adhered to. A serious chunk of preparation is ignored because managers, from any size business, don’t know what to...
Read MoreThe Secret Wisdom of Search Engine Algorithm Chasers
I wanted to describe how the combination of organic search engine optimization, combined with captology (emotional web design) work together for findability on the Web. You can read The Algorithm Chasers at Search Engine Land’s Just Behave column, that was published online today. The incentive behind algorithm chasers is to drive traffic to revenue generating web pages and to know that, search engines seek out what’s relevant to users and what motivates them to click, read or...
Read More
