Category: Interviews

The new series, The Beal Deal, features interviews by Andy Beal that are run on Saturday’s for a relaxing read.  Today’s post features my interview. Andy has known me for most of my career.  We’ve “grown up” in this biz together.  In fact, Andy was one of the handful of people in the search marketing industry who understood the benefit of offering usability and user experience practices along with online marketing services.  Twelve years ago, I could count on aboutRead more…

When I brought up the topic of requirements gathering and documentation during a talk at SMX East last year, I was stunned at the positive response that followed. Clearly, not enough attention on web site planning is discussed or taught. Segments are, such as the navigation or content. User interface is debated. Goals are tossed about but sometimes not written down or adhered to. A serious chunk of preparation is ignored because managers, from any size business, don’t know whatRead more…

This past weekend I took my family up to NYC to have lunch with Pierre Far of Cli.gs and Chris and Danielle Winfield of 10e20.com. If you’re a fan of this short URL application (and who isn’t?), I’d like you to meet its inventor, Pierre Far. If you haven’t discovered social media experts (it’s true!), Chris and Danielle Winfield, I strongly encourage you to subscribe to their blog and look for Chris at the many conferences he speaks at. They’reRead more…

I’ve known BJ Cook for so long that I can’t remember anymore how or when we met online. You may remember him from SuggestionBox. What keeps me interested in BJ’s projects are his dedication to being not only an entrepreneur, but also a promoter of green marketing. His social media and networking skills, wrapped with his years in marketing and building strong online relationships, make him and his projects stand out, year after year. A happily married, fairly new fatherRead more…

When it comes to marketing to women on the Internet, there’s only one person I turn to for advice and insight, and that’s Holly Buchanan. When she and Michelle Miller wrote The Soccer Mom Myth, Today’s Female Consumer: Who She Really Is, Why She Really Buys, I couldn’t get my hands on the book fast enough. Adding to their fun to read book, Holly writes in her Marketing to Women Online blog. Michelle’s blog is also a strong resource forRead more…

I’m pleased with how my Interview with Rae Hoffman aka “Sugarrae” went. I’m a working mother with spouse, house, pets, and lots of commitments and responsibilities. I’ve long dreamed of having my own office outside my home. Rae has achieved milestones and worked harder than most might in her set of circumstances. On affliliate marketing, Rae states: I see those who “get” the challenges coming up getting pretty damn sophisticated at what they do, myself included. I see those whoRead more…

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