Category: I Like These Posts

At long last, my copy of Professional Search Engine Optimization with PHP: A Developers Guide to SEO, has arrived. Written by Jaimie Sirovich and Christian Darie, I looked forward to its arrival because I consulted on the usability parts. When I first met Jaimie two years ago, we sat together during a session on some aspect of search engines, and I was impressed with his programming knowledge. He’s passionate and curious. I got to see a site search engine heRead more…

My friends at digital-telepathy passed something along to me for a look and a laugh. Turns out, it’s an interesting illustration of search engine optimization and a web design shooting blanks. The site is optimized but someone forgot to consider how to target it for customers, not just search engines. In addition, the design isn’t responding to one of the most popular reasons someone would go to the site. In the writeup, called Search+ :: It’s All In The GrindsRead more…

I hate to admit this because it feels selfish and I don’t want to appear like a usability activist. But. It secretly bothers me when I see conferences or seminars on website marketing that don’t offer a session on user centered design. I always wonder why this is. Is usability that scary? Time and time again I will witness or be part of a conversation where a site owner will ask, “What is wrong with my website? It’s not selling/working/ranking/etc.”Read more…

Search engine optimization is being defended once more. This time, by Danny Sullivan, who attempts to set things straight with Jason Calacanis. He is joined by many other voices on issues of trust, integrity, social media optimization and marketing practices. The anti-SEO sentiment may be driven by bitterness over what is viewed as purposeful manipulation. Skilled search engine marketers not only target known users of a product, but they also create desire, need, and emotional connections to products or websitesRead more…

I’ve had an extremely busy day that included user testing with Camtasia and installing a new moderator at Cre8asiteforums (Congratulations Joe Dolson!) I barely had time to feed anybody here, which tonight, was no big deal because nobody was here at the same time to eat together anyway. Flattery is the new SEO So, I finally nestled down for another peek at my feeds (this is not considered work, by the way. I relax, put up my feet, help aRead more…

At the Chicago Search Engine Strategies conference held earlier this month, two themes were repeated in various ways by different panels of speakers that I felt were strong messages to keep in mind. The first item is understanding that search engines sincerely want your content. This is not an excuse to manipulate them. Rather, the message was simple. Clearly state on every page the topic or theme, and the search engines can take it from there. Even if your pageRead more…

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