Category: I Like These Posts

As a volunteer reporter for Barry Schwartz’s Search Engine Roundtable blog, I’m often asked, “Why do you do it?” My consulting work is focused on usability and Internet application testing. Why am I out chasing sessions at search engine marketing conferences? To begin with, my work began in web design and consulting/online teaching search engine optimization in the 1990′s. Therefore, I know many “long-timers” in the SEO/M industry. It remains an area of strong interest for me, which is whyRead more…

If you are in the business of optimizing web pages and promoting web sites in search engines, in all likelihood you’ve never personally experienced the product or service you’re paid to market. And yet, your client expects you to make them rich. At the very least, they want their company to rank well in search engine results. They expect you to find the exact keywords their customers are using to find their product or service, but you don’t have accessRead more…

The rumors that “SEO is Dead” prompted Jake Lowrey of OffSiteOptimization to interview SEO’s about life without search engines and the future of search marketing. The series starts off with answers to his questions from me, an SEO escape artist. No Search Engines? Kim Krause Berg Says, ‘Go Local’ delves into my take on the topic. Here’s a quick snippet from the article: “Over the next year or two Kim would like to see the industry strive for more excellenceRead more…

This month marks the next stop in the long running High Rankings Search Engine Marketing Seminars, as they set up in Denver, Colorado for a 2-day comprehensive study of organic search engine optimization and marketing techniques, June 28 – 29. Geared towards small and medium businesses in a more intimate setting, the talks and workshops cover keyword research, design issues, copywriting, link popularity, and more. The Denver seminar introduces the popular Jennifer Laycock, for her debut with High Rankings, asRead more…

SiteLogic’s Matt Bailey, while in Boston delivering a presentation at the Direct Marketing Association’s ACCM conference, managed to sum up three basic SEO truths (he calls them “mistakes”) into an article and as an added bonus, tossed in a 48 page power point presentation as well. He’s posted the whole party in The Basics of Search Engine Optimization. I’d tell you what the 3 biggest SEO mistakes are that businesses make, but that would totally ruin the fun. Go seeRead more…

There’s an unusually high number of extraordinary writing this week that deserve mention. Each piece has something in it that may hit home for you and all are educational. First up is a debut article written for a print publication. The author, Sophie Wegat of Think Prospect, in Australia, is a Site Administrator for Cre8asiteforums and business owner. Her article is called Building a Website on a Budget (PDF link). She writes, When it comes to setting your online budgetRead more…

1 2 3 4 5