She Has Something to Do With Web Sites
This year my family went out in all directions for Thanksgiving. My husband, Eric, and I went to my Mom and Dad’s for dinner. Not 5 minutes into the meal, Dad asks, “What is it. Again. That you do again?” My sister, her son and my mom also had “some idea”. Eric took a stab at it. After his elevator speech, my Dad pauses from his turkey to say, “You call it Usability. What is that, exactly.” So I went into my elevator speech that included search...
Read MoreIntuit Web Site Setup Service Misleading
I would like to thank Intuit for their hard work in bringing me new clients. It came as quite a surprise that you support my web site usability and SEO services. Imagine my surprise when I flipped on the boob tube for several minutes while making tea from the comfort of my (very busy!) home office and there you were, all professional sounding like, with your (dare I say it?) sly and devious commercial to small biz web site owner hopefuls. For the mere fee of $4.99 (or some such pittance),...
Read MoreIs it Usability or Adaptability?
As someone who is technically blind without my eyeglasses or contacts for correction, sometimes I feel like the forgotten user. The spectrum of usage for sight usability seems to be there is the perfect experience designed for those with 20/20 vision and on the other end, tools and code to make web pages accessible to those who can not see. I’m in the in-between stage. With correction, I can fumble my way through. I have bi-focal contact lenses in both eyes now. I used to have one eye...
Read MoreOnline Reputation Management: What Goes Around May Be Total Crap
I’ve been studying physics. For me to understand any of the science and newer theories, such as “string theory”, I try to picture it in my head. Have you tried to imagine what a blown apart atom looks like or the so-called “11 dimensions” that string theory strives to prove? Why do I even care? Have you noticed how one dimensional social networking is? Or how the sense of Time feels awkward when you crank up Twitter and see comments from “0 seconds” ago, “4 hours ago” or...
Read MoreSEO and Usability: Be That Stallion and Round Up The Herd
As more and more people jump on the SEO and Usability bandwagon and write about it, a few different arguments are presented. In some, one set of skills is more important than the other, or “first”. For others, one can’t live without the other. Still others think they have a purpose together and create new terms for practicing it. I’ve written extensively over the years on the relationship between SEO and web site usability. Five years ago I felt that SEO efforts were...
Read MoreToday’s Finds – Search Engine Marketing Jan. 3
Today’s travels took me to: No Nonsense Debra – Will The Real Search Engine Blog Please Stand Up? Come on guys, you want us to follow your webmaster rules then make it official by posting them in one place, on your company blogs. Let’s get rid of the FUD, the crude, and the mud associated with near-miss comments by people trying to share. No Nonsense Aaron – Why SEMPO is Worse than the Defunct Search Marketing Associations SEMPO saved my life. If they hadn’t sent...
Read MoreWhy I Volunteer to “Live Blog” Search Marketing Conferences
As a volunteer reporter for Barry Schwartz’s Search Engine Roundtable blog, I’m often asked, “Why do you do it?” My consulting work is focused on usability and Internet application testing. Why am I out chasing sessions at search engine marketing conferences? To begin with, my work began in web design and consulting/online teaching search engine optimization in the 1990′s. Therefore, I know many “long-timers” in the SEO/M industry. It remains an area...
Read MoreSEO with Usability: What The People Want
If you are in the business of optimizing web pages and promoting web sites in search engines, in all likelihood you’ve never personally experienced the product or service you’re paid to market. And yet, your client expects you to make them rich. At the very least, they want their company to rank well in search engine results. They expect you to find the exact keywords their customers are using to find their product or service, but you don’t have access to those customers, do you? You rely...
Read MoreSEO’s Imagine Marketing Life Without Search Engines
The rumors that “SEO is Dead” prompted Jake Lowrey of OffSiteOptimization to interview SEO’s about life without search engines and the future of search marketing. The series starts off with answers to his questions from me, an SEO escape artist. No Search Engines? Kim Krause Berg Says, ‘Go Local’ delves into my take on the topic. Here’s a quick snippet from the article: “Over the next year or two Kim would like to see the industry strive for more...
Read MoreHigh Rankings Offers Free Seats to Denver Seminar
This month marks the next stop in the long running High Rankings Search Engine Marketing Seminars, as they set up in Denver, Colorado for a 2-day comprehensive study of organic search engine optimization and marketing techniques, June 28 – 29. Geared towards small and medium businesses in a more intimate setting, the talks and workshops cover keyword research, design issues, copywriting, link popularity, and more. The Denver seminar introduces the popular Jennifer Laycock, for her debut...
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