Category: Recent

Two of my articles were published this week, each of them looking at user experience web design from a different perspective. They were fun to write. The first one, for SearchEnginePeople.com, was Ruud’s idea. I’ve been writing on Usability and SEO topics for over 15 years and it helps when a publication I write for has an editor who can offer me some new ideas. Knowing my heritage and beliefs are rooted in Native American ways, he wondered if IRead more…

Before you began a new web site design, did you pause for a moment and think about your goals?  When you first sat down to consider your plans, did you think about your business requirements?  Why do you want a web site? What do you hope to accomplish?  How will you do this? Web Site Requirements Some example business requirements may be: 1. Increase the amount of qualified Search Engine traffic. 2. Increase the number of new visitors (and perhapsRead more…

Dr. Susan Weinschenk is one of my most favorite teachers in the Human Factors/UX world. In the video below, which is a very cool animation, she gets down to brass tacks with The ROI of User Experience with Dr. Susan Weinschenk. It’s worth five minutes of your time, especially when she gets into the numbers.

This was one of the funniest invitations to try a web site I’ve ever seen. The invite was from a family member who is a regular user of a web site I had asked for an invite for. This was the reply, edited: Earlier today I sent [removed] an invite to view [the well known web site] in order to see how the process would appear to an invitee. He found it to be complex and confusing, which it isRead more…

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