Category: Recent

In a Lance Loveday’s article called Designing For The Subconscious Mind, he described his experiences when showing two different web site pages to an audience a half second apart. He then asked the participants which web site they’d prefer to do business with. The “professional” and “credible” page won over the “small time” and “cheap.” As Lance pointed out, nobody said, “I don’t have enough information to make that judgment.” I’m willing to bet in that particular setting, those whoRead more…

While more web site development companies understand why human factors web design contributes to long term business and brand success, there are still those not investing and taking risks. In my latest column for Search Engine Land, I describe the risks of not performing site testing during the developmental stages of web site design. The testing I recommend is not just on functional or server performance. I would like to see every department, from search engine marketing, to software applicationRead more…

As visually entertaining the latest trends in web design may be, there are a few usability walls we run into while reading. One is the appearance of a hyperlink. Should you underline a text link? These days it’s not the only way to signal a place to click. Other clues may be a different text color, font size or hover color. Your best choice is to pick one style and be consistent through out your web pages. Does underlining wordsRead more…

I’ve been exploring and researching the relationship between computers and people. More specifically, I’m fascinated by web sites and how, or if, they affect us emotionally, mentally, physically and spiritually. As a web site designer, what special power do you hold in your artistic hands? As a blogger, what kind of reaction are you seeking from readers? As a well branded company, are there in-house human instabilities that can be sensed by your online consumers? A change in perspective OverRead more…

In case you missed it, Angelina Jolie made quite the impression at the recent Oscars by showing off her right leg. One small act was a marketing sensation. Would it not be truly incredible if web designers were able to find and flaunt their web site’s sweet spot, I wondered? (Because of course, I see a woman’s leg and immediately think of usability, right?) I mean, come on. Another winner from a different category, a man, after seeing Angelina strikeRead more…

Have you ever considered how different the experience of online reading is compared to scanning words printed on a dead tree? To me, the experiences are worlds apart. My life as an avid reader began with cereal boxes in the 1960’s. In those days, there was typically a small toy inside the box. The back of the box might have a game, or something to cut out or tell a story. Once I got a 45 RPM record from aRead more…

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