Category: Recent

Pubcon continues to deliver affordable one-day conferences and I’m excited to be speaking at the next one in Austin, Texas in January 2014. I like to make my talks fun, fascinating and informative.  I’d love to meet you and welcome you to sit in for my presentation on Tuesday, January 28, 09:20a – 10:20a  at the Pubcon Regional Austin Conference Usability Conversion Tactics Usable websites offer great user experiences, and great user experiences lead to happy customers. On the flipRead more…

Holiday Conversions Tip

Still looking for last minute ideas to increase your ecommerce sales?  Fresh ideas? Are you sure you covered every possible persuasive design angle for your holiday promotions? This past Tuesday Shawna Seigel interviewed me during her regular show, eCom Experts.  In addition to the suggestions and examples from the broadcast, I offered a free Holiday Conversions Tips free document download. Listen to the Podcast You can listen to the entire show: E commerce Site Conversions and Providing a Holiday ConversionRead more…

Vermont Digital Marketing Conference

I’ve uploaded two Power Point presentations from my last two speaking events.  Both tackled web site usability, persuasive design, landing pages and increasing conversions. PubCon Las Vegas Usability and Persuasive Design for Increasing Conversions Vermont Digital Marketing Conference Audience is King – Landing Page & Usability Design for Increased Conversions

Search Marketing Standard has re-published an article I wrote about online forms design.  If you haven’t checked your forms lately, now is a great time to do so. The article, called In Rare Form: Best Practices for Online Forms, is loaded with actionable advice for immediate application. The key to designing a form that your customers will use is to build it so they can use it. Form builders tend to neglect special needs users, despite the easy availability ofRead more…

Book Cover

I have been applying Holistic Usability and SEO practices for 13 years because the combination is powerful for building successful websites. Now, there is a book about it. The Secret to Natural Website Conversions, by Kim Krause Berg Natural text is an affordable Internet marketing practice that any type of web site owner can implement and yet an enormous number of websites ignore it in lieu of sliders, images and CSS3 navigation. With under five seconds to make a connection withRead more…

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