Category: Persuasive Architecture

If a web site falls in the search engine forest, would anyone hear it? If the web site belonged to Victoria’s Secret, it wouldn’t be missed by a shopper like my young adult daughter. She doesn’t need search engines to find Victoria’s Secret products. Why? Because the company sends her discount cards in the mail every month to lure her with 20% off or Buy One, Get One Free offers. They know she uses them and bribes (begs) me toRead more…

A commercial in the USA may be aimed at the woman inside the woman. A woman with magic, spark and a no regrets sense of who she is and where she’s going. For starters, in the TV spot, she’s in the driver’s seat. I can’t remember the make or model of the automobile. I don’t care who the woman is behind the wheel. What I remember and giggle to myself about is that she asks if your car turns youRead more…

When I decided to teach myself HTML in 1995, I did what many others did back then. We studied source code by copying and dismantling what someone else did. In those days, there was only one background color – gray. Creativity felt limited, but that didn’t last long. Today, there’s no end to what web designers can do. If you can imagine it, someone is inventing a way to do it. The pace is fast. We call it things likeRead more…

Holly Buchanan from FutureNow has a fun blog post called Would You Buy A Bra From This Man? I watched it and no, I would not. She’s seeking comments on the video advertisement. I responded with mine. But I’m really curious about ads like this one, where I’m convinced the advertising agencies don’t get away from their desks enough. For starters, hand gestures about a woman’s knockers is something guys do when describing their pick of the hour. It’s notRead more…

I’ve been working on websites since 1995 and, eleven years later, we are still trying to understand how to build a good one. Nobody agrees on what works best. Nor do they agree on how to make some work better. A gentle discussion has erupted into a serious inspection of persuasive web design, personas, usabilty and marketing in Persuasion Architecture and the Art of Agreement for Website Success. Not everybody is drinking the Eisenberg kool-aid. As we discuss Waiting forRead more…

1 2