Category: Persuasive Architecture

IF you own or are working on an ecommerce website and have questions about user interface that converts, you may like The State Of E-Commerce Checkout Design 2012 Here’s a walkthrough of just a handful of the interesting stats we’ve found when benchmarking the top 100 grossing e-commerce websites’ checkout processes: The average checkout process consist of 5.08 steps. 24% require account registration. 81% think their newsletter is a must have (opt-out or worse). 41% use address validators. 50% asksRead more…

The science of usability goes far beyond navigation logic and decorated links. User experience includes making a lasting impression, which helps with word-of-mouth marketing. Is the site clear about its objectives? Does each page motivate you to read more? Does the site content influence action? As in dating, we think that to make a good first impression, we should keep the conversation focused on our positive traits. Especially in the vital first few minutes, we avoid launching into what weRead more…

In a Lance Loveday’s article called Designing For The Subconscious Mind, he described his experiences when showing two different web site pages to an audience a half second apart. He then asked the participants which web site they’d prefer to do business with. The “professional” and “credible” page won over the “small time” and “cheap.” As Lance pointed out, nobody said, “I don’t have enough information to make that judgment.” I’m willing to bet in that particular setting, those whoRead more…

A good friend recently told me a story about how a company built a web site that needed user instructions to use it. The only page that was allowed to put a link to those instructions was the homepage. Therefore, should a visitor arrive via a search engine to a landing page within the web site, they were out of luck. No guidance, no interaction, no sale. I went Christmas shopping online for a computer armoire. I knew exactly whatRead more…

With Mother’s Day coming, as well as the April hot weather wake-up call for summer here in the East coast of the USA, where we hit over 90 degree weather, I thought I’d address web sites that sell beauty products and/or target women. Women are big gift givers.  Case in point is myself and my recent attempts to surprise a generous friend with a gift for her birthday.  She’s inspired me over the years with her energy, humor, ability toRead more…

I’m one of those persons that love books, bookstores, and stores like Office Max and Staples. I love the feel of a glossy paperback book cover, sight of rows of colorful pens, and am perfectly willing to spend 15 minutes figuring out the very best type of manila folders to buy. When I spoke on a Usability panel at SMX New York with Lance Loveday, I discovered he’d written a book called Web Design for ROI: Turning Browsers into BuyersRead more…

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