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Kim Krause Berg, Web Site Usability/SEO/IA Consultant

Today’s Finds

Capitol One Owns CNN

Posted by on Dec 14, 2011 in Marketing, Today's Finds | 2 comments

Banner blindness? How about the practice of owning a web site’s real estate and holding it hostage in the name of marketing? CNN.com does this often and each time I wonder at the logic of placing 3, 4, 5 or more ads from the same company on a homepage. Click images for a better view. Isn’t this a bit...

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UX and SEO Blog and Web Finds

Posted by on Jan 10, 2011 in Search Marketing, Today's Finds, Usability | 4 comments

I’m an information junkie with a gigantic range of topics I follow – some of which might surprise you, so I don’t share THAT. Here are some of my recommended reads because they impressed me and taught me something new. By the way, did you know that if you press on a BlueJay’s blue wing, the color disappears? That’s because they have no pigment in their feathers and the blue is the play of light on their wings. In no particular order: LOVED this! It’s a 25...

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Pierre Far aka “eKstreme” Hired By Google

Posted by on Jan 9, 2011 in Cre8asiteforums, News & Hot Finds, Today's Finds | 3 comments

Cligs (URL shortener) inventor, programmer, marketer and web developer, with a PhD in bacterial genetics from Cambridge University, Pierre Far aka “eKstreme”, officially announced today he has been hired by Google.com. That’s the good news. The sad news is that this means Cre8asiteforums loses its Technical Administrator and long-time Moderator. However, we’re very proud and can boast that the forums has lost two of our finest from the Cre8tive Community – John...

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Giving Searchers Control of Search Engine Indexing

Posted by on Jan 7, 2011 in Search Engines, Today's Finds, Usability/UX | 1 comment

Have you ever wondered if search results would change if you were behind the control of the wheel of a search engine? Would keywords matter to you? Would your index of sites look and perform differently? Believe it or not, this is the subject of  various research. I wrote about it for Search Engine Land, in today’s column, called How Human Factors May Affect Information Indexing And Retrieval. Here are some parts of the article: If you were to ask a search engine marketer what their...

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Search Usability and Social Networking Reads and Discussions

Posted by on Jun 23, 2009 in Today's Finds | 3 comments

I have a meeting to get to but wanted to share my latest article for Search Engine Land, called The Impact Of The Internet On Human Behavior. Are we worn out with social media? Do we really suffer from Internet fatigue? I think the answers depend on several factors, such as your age, where you live, personality, income, work life and personal values. To be sure, Internet marketers are having a blast and can’t quite figure out what all the fuss is about. And yet, in private, some of them admit...

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Article Picks for a Cloudy Monday

Posted by on Dec 15, 2008 in Today's Finds |

Sliding into Monday, but wishing it was Friday, here is a roundup of articles and news that caught my eye. Nice writeup from Jim Hedger on SES Chicago 2008, written from the perspective of someone who was there every day, interviewing many people and making folks feel welcome. If you want to see what I spoke on there, read Creating Momentum With Organic SEO and Persuasive Usability Heuristics. News Kalena Jordan announced that Search Engine College is now on Facebook and Twitter Fellow...

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Weekly Picks on SEO, Design and Usability

Posted by on Dec 5, 2008 in Today's Finds | 2 comments

I leave for Chicago SES next week to join the Usability and SEO panel. I’m very excited about this panel because after a conference call, it’s clear we will all compliment one another very well. The topics each of us will discuss focus on SEO and User Experience Sesign, the reasons why this powerful relationship works and how to implement practices that will provide long term successful results. Our panel is moderated by Anne Kennedy, Managing Partner & Founder, Beyond...

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Latest Inspiration From My Usability Design Reading Pile

Posted by on Nov 17, 2008 in Inspiration, Today's Finds |

The following are some of my reading finds that caught my eyes recently from the world of web design and user experience…. Daniel Kuo’s The secret life of elevators made me remember the elevators at the Broadway Marriott hotel in NYC. Their elevators are a series of glass tubes that shoot up and down the center of the hotel. A computer assigns you the elevator after you tell it what floor your room is on.  It was interesting to watch first time users learning how to use it,...

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Lazy, Greedy, Incompetent: Marketers, Management and Web Developers

Posted by on Oct 6, 2008 in Marketing, Today's Finds, User Centered Design | 3 comments

Here is an example of what happens around the world over and over again.  The Marketing Department for a big company buys up ad space and pay per click ads in search engines, spending about $250,000, to advertise the launch of a new online product . The product is still in QA, not signed off on, not even ready for Production. It’s literally not working, not passing performance testing and has had no user or usability testing whatsoever. Management demands the IT department to work...

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Inspirational SEO and Web Design Help You May Have Missed

Posted by on Aug 11, 2008 in Inspiration, Today's Finds |

There’s so much going on that I don’t know where to begin, so I’ll just dive in with what I have and what I tucked away to show you. Search Engine Strategies in San Jose is next week and no, I’m not going this year. Last year’s felt like it just happened yesterday and to be honest, I had a such helluva time getting there that I’ve remained on the East coast ever since. I’ll be teaching at Search Camp Philly in September. I now understand the agony...

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