Webcast: How User Centered Web Design Techniques Enhance Online Marketing
The recorded version of How User Centered Web Design Techniques Enhance Online Marketing is live and available to listen to anytime for free. Presenter: Kim Krause Berg, UX Manager, LiBeck Integrated Marketing Slideshare version or Listen to original recorded...
Read MoreFree Webcast on Usability and Search Engine Marketing
I’m about to try something new and I’m very excited! Having attended several webinars and webcasts presented by my industry peers, I was invited to do one myself for the American Marketing Association. You Are Invited! How User Centered Web Design Techniques Enhance Online Marketing How User Centered Web Design Techniques Enhance Online Marketing is completely free. I’ll do a 40 minute training with slides that contain how-to, tools and book recommendations, followed by...
Read MoreUX and SEO Blog and Web Finds
I’m an information junkie with a gigantic range of topics I follow – some of which might surprise you, so I don’t share THAT. Here are some of my recommended reads because they impressed me and taught me something new. By the way, did you know that if you press on a BlueJay’s blue wing, the color disappears? That’s because they have no pigment in their feathers and the blue is the play of light on their wings. In no particular order: LOVED this! It’s a 25...
Read MorePierre Far aka “eKstreme” Hired By Google
Cligs (URL shortener) inventor, programmer, marketer and web developer, with a PhD in bacterial genetics from Cambridge University, Pierre Far aka “eKstreme”, officially announced today he has been hired by Google.com. That’s the good news. The sad news is that this means Cre8asiteforums loses its Technical Administrator and long-time Moderator. However, we’re very proud and can boast that the forums has lost two of our finest from the Cre8tive Community – John...
Read MoreGiving Searchers Control of Search Engine Indexing
Have you ever wondered if search results would change if you were behind the control of the wheel of a search engine? Would keywords matter to you? Would your index of sites look and perform differently? Believe it or not, this is the subject of various research. I wrote about it for Search Engine Land, in today’s column, called How Human Factors May Affect Information Indexing And Retrieval. Here are some parts of the article: If you were to ask a search engine marketer what their...
Read MoreKim Krause Berg Joins LiBeck Integrated Marketing
I would like to announce a big change for myself and my career in search engine marketing and usability web design. Start up company, LiBeck Integrated Marketing, has hired me to be their Search Engine Marketing and Usability Manager. What Does This Mean? It means that Li Evans, CEO of LiBeck Integrated Marketing, is going to make me get on planes again for conference speaking, workshops and client training. It means that our clients will have access to the wisdom’s and practices of...
Read MoreSearch Usability and Social Networking Reads and Discussions
I have a meeting to get to but wanted to share my latest article for Search Engine Land, called The Impact Of The Internet On Human Behavior. Are we worn out with social media? Do we really suffer from Internet fatigue? I think the answers depend on several factors, such as your age, where you live, personality, income, work life and personal values. To be sure, Internet marketers are having a blast and can’t quite figure out what all the fuss is about. And yet, in private, some of them admit...
Read MoreHave You Seen My Glasses?
My knee surgery led to my getting a bad head cold, which made me sleep a lot. Once, I fell asleep and my adorable new puppy, Kynya, chewed up my $300 eyeglasses with the special lenses. It is through my fashionable, beat up frames that I share with you now. If you want to live well and not die prematurely, you MUST read this book. Says Stephen Spencer in, Reading this book could save your life I love colors. Six Revisions lavishes us with Beautiful and Creative Examples of Vibrant Web Designs....
Read MoreArticle Picks for a Cloudy Monday
Sliding into Monday, but wishing it was Friday, here is a roundup of articles and news that caught my eye. Nice writeup from Jim Hedger on SES Chicago 2008, written from the perspective of someone who was there every day, interviewing many people and making folks feel welcome. If you want to see what I spoke on there, read Creating Momentum With Organic SEO and Persuasive Usability Heuristics. News Kalena Jordan announced that Search Engine College is now on Facebook and Twitter Fellow...
Read MoreWeekly Picks on SEO, Design and Usability
I leave for Chicago SES next week to join the Usability and SEO panel. I’m very excited about this panel because after a conference call, it’s clear we will all compliment one another very well. The topics each of us will discuss focus on SEO and User Experience Sesign, the reasons why this powerful relationship works and how to implement practices that will provide long term successful results. Our panel is moderated by Anne Kennedy, Managing Partner & Founder, Beyond...
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