Category: Marketing

Seth Godin has written about his feelings about what’s happened to his ZList in a new blog post, Zlist update. He is “amazed, then delighted and then disturbed by the response“. I revisited the Squidoo Zlist, now prefaced with a new statement that reads, in part: Please don’t vote people down just because they’re above you in the rankings. Please don’t add a blog to this list that’s not relevant (hey, you can start your own list… it’s free. JustRead more…

Okay, okay, already. I get the A-list, B-list, and now Z-list meme stuff. (What the heck is a “meme”? Where did that word suddenly come from?) Why do link games remind me so much of “Spin The Bottle”? The latest thing to know about is Revenge of the ‘Z-Lister’ by Mack Collier. His intent is to help promote possibly undiscovered blog gems and introduce them. Very nice. There are millions of blogs. Sifting through them to find gold and diamondsRead more…

One reason why many companies and indviduals avoid Google AdSense, or other pay per click forms of advertising, is the strong and valid fear of click fraud. Why pay for clicks that are automated and not by a human? Why pay for clicks not activated by someone actually interested in the ad? Andy Beal, of Marketing Pilgrim had the good fortune to speak with Google’s business product manager for trust and safety, Shuman Ghosemajumder, and has an exclusive story onRead more…

As fast as technological advances have taken us to a new age of promotion and entertainment, there’s much to be learned from a mysterious, intelligent bowling ball chained around the marketing industry’s ankles. Rather than presenting a heavy burden, this bowling ball is green, enthusiastic and growing larger every day, thanks to companies like digital-telepathy, a digital marketing agency. Based in San Diego, California, digital-telepathy’s (aka “dt”) approach to internet marketing “goes beyond branding and traditional marketing, by connecting withRead more…

I just learned I can share the news and join the other gobs of blog owners who will jump all over this news from Text Link Ads. They have a new toy called Feedvertising. (Almost as impossible to type as my own weird names, like “cre8pc” and “cre8asite”.) If you have a WordPress blog, this is way of earning money for ads. Anyone, however, with a website can register with TLA to take advantage of this additional advertising space. OnlyRead more…

Do you sometimes feel as though your blog is ignored? There are some interesting personal stories being shared about how blog posts that sometimes “out” things like poor customer service or express complaints publically about a company, are not as insignificant as you might think. One example: I spent a couple of days research Acquisitions that Google made a week or so before last Christmas, and wrote about them in a blog post. I posted it, and then went awayRead more…

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