Category: Marketing

Search engine optimization is being defended once more. This time, by Danny Sullivan, who attempts to set things straight with Jason Calacanis. He is joined by many other voices on issues of trust, integrity, social media optimization and marketing practices. The anti-SEO sentiment may be driven by bitterness over what is viewed as purposeful manipulation. Skilled search engine marketers not only target known users of a product, but they also create desire, need, and emotional connections to products or websitesRead more…

I’ve been reading the comments around the Internet on the TV wedding proposal last night. Of course, not everyone is happy for Rand and Geraldine. Reasons vary from hating public displays of affection to feeling robbed that the SuperBowl didn’t run the proposal, (I think whoever made that decision not to run it made a foolish mistake), to bickering that this was just a marketing tactic. Was this just a marketing tactic? Heck no. But, Rand and the people whoRead more…

Just received word that KCCI TV is going to run Jennifer Laycock’s story on local TV, after 5pm, Iowa USA time. Cynthia A Fodor, anchor and reporter is on the story. This should be interesting. As an aside, we think it’s funny how we both wrote about Digg traffic and conversions, and both of our sites are presently getting bombarded with traffic because of her situation. Wild karma.

This is so wrong it screams to be talked about. Jennifer Laycock has been threatened with a lawsuit for using the phrase, “the other white milk” on a t-shirt. She has a variety of T’s that she sells at CafePress, promoting breastfeeding and issues surrounding it, like the right to breastfeed babies in public. Who is feeling threatened by a mother who has helped raise awareness for breastfeeding and whose blog and t-shirts help raise revenue for a milk bankRead more…

I was waiting for the next round and it is here. My complaint about Digg has been dugg. Here is why, as stated by a digger, “He he he. He doesn’t want to be dugg. Let’s digg him to be funny.” Thank you for the evidence and further proof that Digg traffic doesn’t stay on your stay on your site long enough to actually read it. As their comments illustrate, the purpose of digging Kim Krause Berg again, is solelyRead more…

Everybody has their take on being “Slashdotted” or experiencing the “Digg Effect”. Most website owners would give their right pinky for the kind of traffic that grinds servers to a dead halt. If the end result of all that attention gets you what you want, all is well. Question is, is everyone getting what they really, really want? Matt Bailey, search marketing analyst, usability and accessibility guy and expert on a bulldozer (long story), thought to crunch some numbers, includingRead more…

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