Category: Marketing

It’s no secret to my friends that I’m extremely uncomfortable with the word “expert” or “guru” when it’s applied to myself. For me, the word has an added definition that says, “I know it all, there’s nothing else to learn, so I’ll teach you.” Yesterday I referred to someone as an expert in his industry. I wasn’t sure what to label him, to be honest. I know him personally. I’ve seen him speak at conferences on his topic. His companyRead more…

I may be a minority squeak in the thunderous outcry from the search engine marketing industry towards Google and their sudden, unexplained mass drop in “PR score” applied to web sites. I never bought into the hype over PR scores. Regardless of all the reasons to jump on the scoring bandwagon as a way to determine web site value, I refused on the grounds that I wanted genuine worth, not forced. There’s many easy ways to take advantage of Google’sRead more…

As a volunteer reporter for Barry Schwartz’s Search Engine Roundtable blog, I’m often asked, “Why do you do it?” My consulting work is focused on usability and Internet application testing. Why am I out chasing sessions at search engine marketing conferences? To begin with, my work began in web design and consulting/online teaching search engine optimization in the 1990′s. Therefore, I know many “long-timers” in the SEO/M industry. It remains an area of strong interest for me, which is whyRead more…

Dove has come out with another visually compelling campaign directed to women about their obsession with appearance. This one, while breathtaking, made me feel defenseless as the mother of a daughter. Parents KNOW there’s a problem. Where are the solutions in this ad? Where is the support? I’ve spent the past 17 years trying to manage the sheer onslaught of merchandise nonsense choices my daughter has had since her birth. In the new Dove ad, we’re subjected to a constantRead more…

Holly Buchanan from FutureNow has a fun blog post called Would You Buy A Bra From This Man? I watched it and no, I would not. She’s seeking comments on the video advertisement. I responded with mine. But I’m really curious about ads like this one, where I’m convinced the advertising agencies don’t get away from their desks enough. For starters, hand gestures about a woman’s knockers is something guys do when describing their pick of the hour. It’s notRead more…

While there are bugs in the Beta version of Sphinn, that doesn’t seem to be stopping search engine marketers from racing over to try Danny Sullivan’s Sphinn.com I visited twice and haven’t joined because I’m disappointed there’s no place for me there. The focus is strictly on search engines, search optimization and marketing, and social media. There is no welcome mat for people in the industry, such as myself, who support SEO/M efforts by taking web sites and Internet applicationsRead more…

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