Category: Marketing

In this week’s Search Engine Land “Just Behave” column, you’ll find an article I wrote called Of Conversations And Conversions. Using real life examples, I hope to illustrate the power of conversation as it relates to conversions. Funnily enough, at least several times a week, someone will ask me to “prove” usability counts.  They only want to pay for search engine marketing and put up Facebook.  They don’t want to hear about ease of use, understandability, memorability and how theRead more…

I’m sometimes referred to as being a “marketer”. When this happens, I immediately know the person hasn’t done their homework on my work. For sure, they’ve never met me. Because if they had, they’d know I have no sales gene in my DNA whatsoever. What I was, in the years 1996 – 2002, was an SEO and User Interface Engineer. This unique combination of skills and work experience enabled me to understand how to make web pages indexed by invisibleRead more…

Yesterday, during a live WebmasterRadioFM show where I was chatting with host, Jim Hedger, the topic of fame and personal safety came up. He asked if I’d ever feared for my life or safety due to my long-time presence on the Web. I said “yes”. Jim noted that people sometimes suddenly “turn on you”. We discussed how easy it is to be a “Troll” and drop vicious, ill-tempered comments throughout social networking sites and blogs. Having been online and involvedRead more…

When Google introduced page rank scores, the days of promoting anything because you simply liked it officially ended. Overnight, marketing became a case of “You rub my back and I’ll rub yours.” Is this working?
I don’t believe it is and I’ve never supported it because it immediately sets up conditions. Conditions segregate people. Conditions cause misunderstandings. Conditions may come with a price and then it becomes competitive, which may raise the price. By that time, marketing isn’t about what isRead more…

If you’re checking the pulse of the search engine marketing industry, you may notice a changing heartbeat. For starters, SEO is not that “mysterious little thing that person does for us” anymore. In that honorary chair now sits The Usability Consultant. As pointed out in a new Cre8asiteforums discussion called Bang, Bang – The shots heard around the search industry, several SEO companies offer more than a web site for services. They also offer a blog, forums, ebook or bookRead more…

If a web site falls in the search engine forest, would anyone hear it? If the web site belonged to Victoria’s Secret, it wouldn’t be missed by a shopper like my daughter. She doesn’t need search engines to find the site because they send her discount cards in the mail every month to lure her with 20% off or “Buy One, Get One Free” offers. They know she uses them and bribes mom to come to their store so sheRead more…

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