Category: Marketing

It’s time for me to back away from the Internet again.  The things that some SEO’s say and do are as obnoxious as the situation was during the birth of the public Internet. Gurus If you are to believe the claims, there are at least 2 billion SEO self-proclaimed “guru” SEO’s on the planet.  This means that 2 billion SEO’s know everything there is to know about search engine marketing, past – present – future.  They’ll make you rich, powerfulRead more…

In case you missed it, Angelina Jolie made quite the impression at the recent Oscars by showing off her right leg. One small act was a marketing sensation. Would it not be truly incredible if web designers were able to find and flaunt their web site’s sweet spot, I wondered? (Because of course, I see a woman’s leg and immediately think of usability, right?) I mean, come on. Another winner from a different category, a man, after seeing Angelina strikeRead more…

Banner blindness? How about the practice of owning a web site’s real estate and holding it hostage in the name of marketing? CNN.com does this often and each time I wonder at the logic of placing 3, 4, 5 or more ads from the same company on a homepage. Click images for a better view. Isn’t this a bit overkill?

Nothing beats affordable training with reputable teachers and that’s just what’s coming up on November 3, 2011 at the Online Media Boot Camp. Held in the historical Valley Forge area outside Philadelphia, in King of Prussia, PA, you’ll be treated to a day of sessions offered by three lively ladies who love to teach. Liana Evans, Kim Krause Berg and Sarah Doheny are ready to help you learn new skills or update your present knowledge on: Search engine optimization ConversionsRead more…

Being recognized by one’s peers can be a happy moment. It’s far better than being ignored. But what happens when your name appears on a winner’s list and you don’t know why it got there? What about awards lists that name people you know don’t deserve to be there or there are exceptional people who were left off the list? I wrote about a contest in December that didn’t make sense to me. With today’s winners announcement for that contestRead more…

This is the time of year for annual polls and content. They make for great link bait. If you make such a list, this may be proof your work was noticed by your peers. Perhaps you are overlooked. One recent example is Vote for the top 100 online marketers of 2009, in which they ask you to  ” pick the top 100 most influential online marketers, leaders, and thinkers”.   Where were the marketing user experience people?  Where was searchRead more…

1 2 3 9