Category: Kim Krause Berg

I’ve been thinking about two popular discussions currently taking place in the search engine marketing industry about “Seo Rock Stars”. First was Lee Odden’s, The Fallacy of SEO Celebrity, which was followed up with Rand Fishkin’s take in The Desire for Fame in the SEO World. Both men flung the doors wide open. I enjoy any discussion that offers up a chance to look at where we are as people, community or industry. There are far less rock star personalitiesRead more…

As a contributing columnist for Search Marketing Standard, who covers usability topics for the search engine marketing industry, it’s always exciting to get my copies in the mail. A perk of being a contributor is that I get complimentary magazines to give away. My husband hands them out in the IT department for the company where he works, showing off his wife of course. The Spring issue has arrived and seeing the words “Spring 2008″ on a day where we’reRead more…

I once felt that Facebook was something I’d never get into because I couldn’t understand how I’d use it or what the big deal was about using it. But last summer, I joined it and surprise, surprise, I liked it. Now, I’m resisting Twitter. The best writeup on Twitter I’ve read so far is the latest by Jennifer Laycock, with her series on Twitter beginning with Part One: From Twits to Tweeple, Why I Embraced Twitter and You Should TooRead more…

There are countless reasons why someone from the search engine marketing industry operates a blog. It can be to share news, promote one’s services, create community, converse with clients and the public or raise awareness of issues. I seek out positive thinking people and those who, in the face of negativity or peer pressure, continue to do their thing with class and integrity. Their reasons for doing whatever they do are often deeply personal and self fulfilling to them. ForRead more…

Some time last year I realized my association with the search engine optimization and marketing industry might change because the atmosphere was getting partisan. Bad feelings between leaders were festering and it didn’t take much of a nudge to start a rumble. The situation isn’t improving and I wonder why. Case in point is a recent bit of flap over an article that went out by someone well respected, which in hindsight was an error in judgment. Apologies have beenRead more…

A new kind of awards have been introduced into the search marketing industry. They’re called the SEMMYS. Rather than being about blogs or web sites, Matt McGee and friends, wanted to honor blog posts instead. There are 15 categories of posts and articles, with nominees in each one. It’s hard to pick one from each batch because there’s so much great writing. After discovering myself as a nominee, it sure feels good to be recognized by my peers as aRead more…

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