Category: Kim Krause Berg

As he says, he threw me a curve when he asked for a usability review and then added, “for my blog”. I started to turn him down (!) because my testing is designed to be done on large, regular web sites. Thankfully, we discussed a “proof of concept” approach and I wrote a 15 page test plan just for blogs. The result is a blog review that allows me to provide an objective perspective. It also lets me ask questionsRead more…

After reading on the Internet, for ten years, everything I ever wanted to know about search engines and how to market to them, I was surprised to discover how much cooler it is to get the new Search Marketing Standard magazine in the mail. It’s glossy. Colorful. With readable fonts that don’t need to be resized. The full-page ads are classy and bold. Articles start off on the left page and continue in sequence with little interruption. Featured sections areRead more…

Customer experience and customer satisfaction are said to be critical to ecommerce and brick and mortar shopping success, and of course its often the most neglected area of concern. I like to shop online, especially at Christmas. It’s a little tradition I have because I love watching the UPS guy bringing boxes to the house. The tease of it drives the kids crazy. (An entertainment for parents that is well worth the shipping costs!) In the Spring, I start re-supplyingRead more…

I remember one of my favorite web designers explaining to me why her business phone number was splattered visibly all over her web site. I thought it looked a little silly. She said she took no chances that her visitors would: A. Not find it B. Have some stupid excuse for not using it. She was VERY customer service oriented and it showed. Phone numbers are tricky things. If you work from home, and your product or service is InternationalRead more…

I was at THE MALL, (Definition: Where teenagers are most willing to exercise, pretend to be shopping and hang at Starbucks), the other day. Calmly and acting really cool so as not to be uncool with my even cooler daughter, Arielle, I handed over my credit card to the funky cool bracelets-jingling girl behind the counter. Awaiting the transaction to finish, Arielle saw a form where she could fill out her information and the store would send her discounts, coolRead more…

Jakob Nielsen has co-authored a new book with usability consultant, Hoa Loranger, called Prioritizing Web Usability. It is available for shipping now from Amazon. The Table of Contents is extensive. What caught my eye, however, is Chapter Five, which is called “Search”. They present both the search engine results side, as well as the search engine optimization side. Included are sections called “Black-Hat SEO Tricks”, “Keyword Overuse Backfires”, “How Search Engines Determine a Site’s Reputation” and “Architectural SEO”. It’s interestingRead more…

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