Category: Kim Krause Berg

When I brought up the topic of requirements gathering and documentation during a talk at SMX East last year, I was stunned at the positive response that followed. Clearly, not enough attention on web site planning is discussed or taught. Segments are, such as the navigation or content. User interface is debated. Goals are tossed about but sometimes not written down or adhered to. A serious chunk of preparation is ignored because managers, from any size business, don’t know whatRead more…

I wanted to describe how the combination of organic search engine optimization, combined with captology (emotional web design) work together for findability on the Web. You can read The Algorithm Chasers at Search Engine Land’s Just Behave column, that was published online today. The incentive behind algorithm chasers is to drive traffic to revenue generating web pages and to know that, search engines seek out what’s relevant to users and what motivates them to click, read or link.

The article I wrote last year for Website Magazine made the SEMMY Finals in the Design and Usability category. It’s time now for readers to vote on the 4 articles chosen by judges. The article is Everyday Usability – 14-Point Checklist for Success User behaviors change and evolve and it’s up to website owners to adapt. Constant attention must be given to how users and search engines interact with your site to ensure that you not only attract visitors, butRead more…

This is a bit longer than the version I delivered (I cut some slides). Slides are from my talk at SES Chicago 2009, Successful Site Architecture session. Information Architecture for SEO and UX View more presentations from Kim Krause Berg.

This year my family went out in all directions for Thanksgiving. My husband, Eric, and I went to my Mom and Dad’s for dinner. Not 5 minutes into the meal, Dad asks, “What is it. Again. That you do again?” My sister, her son and my mom also had “some idea”. Eric took a stab at it. After his elevator speech, my Dad pauses from his turkey to say, “You call it Usability. What is that, exactly.” So I wentRead more…

Philadelphia, PA – May 4, 2009 – Cre8pc.com announced today that it has been recognized as one of the top 200 mom-owned businesses in StartupNation’s 2009 Leading Moms In Business Competition. The competition, sponsored by VerticalResponse, recognizes the achievements of mothers across the country that run outstanding businesses. “Moms across America were honored in this year’s ranking, showing that they’re capable of starting and running successful businesses while managing to balance family, career, home and self,” said Rich Sloan, co-founderRead more…

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