Not Quite The Rolling Stone Cover
But this was cool. Members only link – to the celebration of my 10,000 post. I was thinking that these posts are just since Cre8asiteforums came about in its present form in 2002. From 1998 to then, I was posting in the original version of it, as well as Webmasterworld and MarketPositionGold’s forum. And, if you count blog comments, Sphinn comments, articles, columns, live blogging…it can boggle the mind. Thanks to Risa Borsykowsky for the cover design. Kim Krause Berg on...
Read MoreHey Web Site Visitor, I Love to Turn You On
A commercial in the USA may be aimed at the woman inside the woman. A woman with magic, spark and a no regrets sense of who she is and where she’s going. For starters, in the TV spot, she’s in the driver’s seat. I can’t remember the make or model of the automobile. I don’t care who the woman is behind the wheel. What I remember and giggle to myself about is that she asks if your car turns you on. Well, hell yes. Thanks for noticing! I have a friend whose car was...
Read MoreUsability Tea
As I return to a less intense work load than in weeks past, I thought I’d relax with you and share some recent usability blog posts that caught my eye, but I haven’t had time to write or comment on them. Four Bad Designs. Jakob Nielsen picks four examples of designs that missed their mark. Each example is right-on, but my favorite is the first one. Without incentive, there’s no reason to care about the call to action. Google Now Fills Out Forms & Crawls Results. There...
Read MoreThe “Try It On” User Experience Method
One of my favorite moments is when my kids take over the kitchen. Last night, my 18 year old daughter and her boyfriend decided to make chocolate covered strawberries after we’d made a big dinner for everyone. They’d never done it before. They went out to the store and bought chocolate chips and big, fat strawberries. Back at the house, they dumped the chips into a pan and melted them. However, it didn’t have right consistency. It was too thick. So they put in some milk and...
Read MoreThe Not-So User Experience of Social Networking
I got a message from Facebook today. Someone indicated I am “hot” in one of those “Compare” applications. I accepted this word graciously offered to me and clung to it like a cat pouncing a mouse. Facebook has been interesting to explore. MySpace has a cluttered, chaotic user interface that confuses the hell out of me. Facebook is organized and loaded with more ways to connect with and keep track of friends. Not a day goes by where someone is stuck in a bus or...
Read MoreI AM FED-UP WITH SPAM
(The following outburst is reprinted from a post at Cre8asiteforums by permission of myself because every once in a while it feels really damned good to let it all out.) In the beginning there was only a gray background. We borrowed (stole) everyone’s HTML so we could learn how to make our own web sites. We lied about our real identities. We were shy in those days. Even our spam was wimpy. Immature. Testing Internet waters. Spammers started with simple spam emails that were so few and far...
Read MoreDoes Your Online Store Make Customers Sing?
There’s a scene in the movie version of “Oliver” where merchants walk along the street outside his bedroom window peddling their wares. They sing out “Who will buy?” this or that, holding up samples for passersby to see. Oliver has never witnessed such a thing before. He sings, Who will buy this wonderful morning? Such a sky you never did see! Who will tie it up with a ribbon, And put it in a box for me? I visited a web site today that sells dessert products. ...
Read MoreThat Was, Indeed, Kim Krause Berg Up There
The other night, I got up on stage at the Spotlight Live during the 2008 SearchBash in New York City party while at SES NY. It was out of character for me, I suppose, to some of my friends and associates. For those who really, really know me, it was exactly and perfectly, Kim. I had attended the SearchBash while at SES San Jose last August with my friend of 10 years, and forums co-Admin, Bill Slawski. We had V.I.P. status because it was Cre8asiteforums’ 5th birthday and we were...
Read MoreOnline Marketing Book: “The Soccer Mom Myth” Tackles Today’s Female Consumer
When I was a young girl growing up, a particular TV commercial aggravated me. It was about a liquid vitamin supplement called Geritol used for “iron poor blood” that contained alcohol and was said to give women lots of energy and ambition. The TV husband would rave about the miraculous feats his wife could perform while taking Geritol. The commercial ended with, “My wife. I’ll think I’ll keep her.” The message I got from it was that if I wasn’t perfect in every way, there...
Read MoreWomen Are Not Soccer Balls
This morning I saw a female cardinal. It’s easy to spot the males because they’re a brilliant red but today, the lady bird sat watching the finches and me not far from my kitchen window. I decided her presence was a power sign. She stood out, even without her man in his beautiful coat nearby. She was doing perfectly fine on her own. I came across Wendy Piersall’s, TLC Launches New TV Show :: The Secret Life of a Soccer Mom blog post today. She brought to my attention a...
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