Usability 14-Point Checklist for Success is SEMMY Finalist
The article I wrote last year for Website Magazine made the SEMMY Finals in the Design and Usability category. It’s time now for readers to vote on the 4 articles chosen by judges. The article is Everyday Usability – 14-Point Checklist for Success User behaviors change and evolve and it’s up to website owners to adapt. Constant attention must be given to how users and search engines interact with your site to ensure that you not only attract visitors, but give them reasons to come...
Read MoreInformation Architecture for SEO and Usability Slides
This is a bit longer than the version I delivered (I cut some slides). Slides are from my talk at SES Chicago 2009, Successful Site Architecture session. Information Architecture for SEO and UX View more presentations from Kim Krause...
Read MoreShe Has Something to Do With Web Sites
This year my family went out in all directions for Thanksgiving. My husband, Eric, and I went to my Mom and Dad’s for dinner. Not 5 minutes into the meal, Dad asks, “What is it. Again. That you do again?” My sister, her son and my mom also had “some idea”. Eric took a stab at it. After his elevator speech, my Dad pauses from his turkey to say, “You call it Usability. What is that, exactly.” So I went into my elevator speech that included search...
Read MoreKIM KRAUSE BERG VOTED ONE OF TOP 200 LEADING MOMS IN BUSINESS
Philadelphia, PA – May 4, 2009 – Cre8pc.com announced today that it has been recognized as one of the top 200 mom-owned businesses in StartupNation’s 2009 Leading Moms In Business Competition. The competition, sponsored by VerticalResponse, recognizes the achievements of mothers across the country that run outstanding businesses. “Moms across America were honored in this year’s ranking, showing that they’re capable of starting and running successful businesses while managing...
Read MoreKim Krause Berg in Leading Moms in Business Contest Video
We’re on the home stretch! Voting ends at midnight Pacific Time, March 31, 2009. http://cli.gs/vote4kim http://cli.gs/vote4kim The first annual 2009 StartupNation Leading Moms in Business competition will rank the top 200 mom-run businesses across America as determined by popular vote. See also Cre8pc.com Enters StartupNation Leading Moms in Business Competition and the Cre8pc story. Thank...
Read MoreKimberly Krause Berg Videos
There’s nothing like an interview to make me want to go on a diet and find the fountain of youth, but in case you missed these… Kimberly Krause Berg: Full Circle Marketing & The Future of Forums. Interview and shoot by Aimclear’s handsome Manny Rivas. Next, Sally Falkow’s interview. Click on her name to see others she did while in Chicago. Lastly, this one is one of my favorites. It’s part of a shoot done for Search Camp Philly and features me, Beth Harte...
Read MoreThis is No Starter Marriage
I was perfectly happy by myself. I’d learned the difference between “alone” and “lonely” and was loving “alone”. I could read for hours. Hog all the pillows in the bed. Not have to make dinner by anyone’s clock. Walk to the beat of my own drum, when I darned well felt like walking. And remembered to bring my drum. I don’t believe in marriage. There’s no freaking way two people can put up with one another for 60 plus years and not...
Read MoreKim Krause Berg Interviews Future Now’s Holly Buchanan
When it comes to marketing to women on the Internet, there’s only one person I turn to for advice and insight, and that’s Holly Buchanan. When she and Michelle Miller wrote The Soccer Mom Myth, Today’s Female Consumer: Who She Really Is, Why She Really Buys, I couldn’t get my hands on the book fast enough. Adding to their fun to read book, Holly writes in her Marketing to Women Online blog. Michelle’s blog is also a strong resource for marketing to women topics,...
Read MoreHow to Add Usability Heuristics into Your SEO Audit
Last July I asked the Community at Cre8asiteforums the following questions in a thread titled “As An Seo/sem Or Web Dev, What Do You Want To Know About Usability?“: “I’m sending you to a search engine marketing conference and I want you to pick up some education usability”. What would you want to know? What would be useful information for you work or business? Is it more about what it is, or how to implement it or a balance of both? The feedback was interesting and...
Read MoreI Turn 50 in an Only-30-Somethings-Are-Hot World
I turned 50 years old this morning at 7:12 am. In some cultures, the moment a baby is born, everything is recorded. The sounds and sights. Who was there or not there. The position of the moon, sun, earth and stars. Whether or not the wind blew or the coyote sang. I awoke this morning to the springtime chorus of birds, who are likely mating and watching their nests. On my 40th birthday, a crow literally perched outside my bedroom window and screamed at me to wake up that morning. I likely...
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