Category: Kim Krause Berg

I’m about to try something new and I’m very excited! Having attended several webinars and webcasts presented by my industry peers, I was invited to do one myself for the American Marketing Association. You Are Invited! How User Centered Web Design Techniques Enhance Online Marketing How User Centered Web Design Techniques Enhance Online Marketing is completely free. I’ll do a 40 minute training with slides that contain how-to, tools and book recommendations, followed by Q&A. Wed, Jun 15, 1 -2Read more…

I haven’t written about holistic seo and usability in awhile, so for my latest column for SearchEngineLand I chose it as a topic. Should you wish to read it, here you go…How To Avoid Clunky Web Design With Holistic SEO & Usability I’d also like to introduce Bokimian, where I write about anything.

Tribal drum roll please…the article I wrote for Website Magazine last year won the SEMMY in Design and Usability, And I’m not anywhere near as gorgeous at Beyonce. The Runners Up should not go ignored. Competition is fierce. I honor Dr. Pete and Daniel Ritzenthaler: Runners-Up The top two runners-up in public voting were: 1. 25-point Website Usability Checklist Dr. Peter J. Meyers, User Effect | 2/10/09 2. Taking the Guesswork Out of Design Daniel Ritzenthaler, A List Apart |Read more…

When I brought up the topic of requirements gathering and documentation during a talk at SMX East last year, I was stunned at the positive response that followed. Clearly, not enough attention on web site planning is discussed or taught. Segments are, such as the navigation or content. User interface is debated. Goals are tossed about but sometimes not written down or adhered to. A serious chunk of preparation is ignored because managers, from any size business, don’t know whatRead more…

I wanted to describe how the combination of organic search engine optimization, combined with captology (emotional web design) work together for findability on the Web. You can read The Algorithm Chasers at Search Engine Land’s Just Behave column, that was published online today. The incentive behind algorithm chasers is to drive traffic to revenue generating web pages and to know that, search engines seek out what’s relevant to users and what motivates them to click, read or link.

The article I wrote last year for Website Magazine made the SEMMY Finals in the Design and Usability category. It’s time now for readers to vote on the 4 articles chosen by judges. The article is Everyday Usability – 14-Point Checklist for Success User behaviors change and evolve and it’s up to website owners to adapt. Constant attention must be given to how users and search engines interact with your site to ensure that you not only attract visitors, butRead more…

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