Developing Requirements Documentation for Your Web Site
When I brought up the topic of requirements gathering and documentation during a talk at SMX East last year, I was stunned at the positive response that followed. Clearly, not enough attention on web site planning is discussed or taught. Segments are, such as the navigation or content. User interface is debated. Goals are tossed about but sometimes not written down or adhered to. A serious chunk of preparation is ignored because managers, from any size business, don’t know what to...
Read MoreMeet Pierre Far, of Cli.gs, on Video
This past weekend I took my family up to NYC to have lunch with Pierre Far of Cli.gs and Chris and Danielle Winfield of 10e20.com. If you’re a fan of this short URL application (and who isn’t?), I’d like you to meet its inventor, Pierre Far. If you haven’t discovered social media experts (it’s true!), Chris and Danielle Winfield, I strongly encourage you to subscribe to their blog and look for Chris at the many conferences he speaks at. They’re an...
Read MoreThe Inspirational Conscientious Digital Marketer, BJ Cook
I’ve known BJ Cook for so long that I can’t remember anymore how or when we met online. You may remember him from SuggestionBox. What keeps me interested in BJ’s projects are his dedication to being not only an entrepreneur, but also a promoter of green marketing. His social media and networking skills, wrapped with his years in marketing and building strong online relationships, make him and his projects stand out, year after year. A happily married, fairly new father, BJ...
Read MoreKim Krause Berg Interviews Future Now’s Holly Buchanan
When it comes to marketing to women on the Internet, there’s only one person I turn to for advice and insight, and that’s Holly Buchanan. When she and Michelle Miller wrote The Soccer Mom Myth, Today’s Female Consumer: Who She Really Is, Why She Really Buys, I couldn’t get my hands on the book fast enough. Adding to their fun to read book, Holly writes in her Marketing to Women Online blog. Michelle’s blog is also a strong resource for marketing to women topics,...
Read MoreInterview with Sugarrae, How to Fight Nice, and Getting Sued for Negative Publicity Online
I’m pleased with how my Interview with Rae Hoffman aka “Sugarrae” went. I’m a working mother with spouse, house, pets, and lots of commitments and responsibilities. I’ve long dreamed of having my own office outside my home. Rae has achieved milestones and worked harder than most might in her set of circumstances. On affliliate marketing, Rae states: I see those who “get” the challenges coming up getting pretty damn sophisticated at what they do, myself...
Read MoreWhat I Learned While Being Stuck Home Sick
Last week my voice turned into a croak. That was a bad sign because I had a big weekend ahead. My daughter turned 18 years old and I was hosting a party for friends and family here. I made her cake and all the food. Every one could tell I wasn’t well but I pushed on. The party was a great success. Lots of fun for all the kids teenagers young people. I visited with my sister, whom I haven’t seen in over 5 years, and my nephew. I really enjoyed that. Fifteen minutes after the...
Read MoreLook Here If You’re Not Following SES, Pubcon or User Experience 2007
Apologies in advance to my friends who are “working” in Las Vegas and Chicago at the two popular search engine marketing conferences and one user experience show – all going on this week. I’m at home, all warm and cozy and haven’t yet had to race to a press room or freak out over a dead laptop battery. Sheer heaven. For those of us who stayed home… Donna has an excellent how-to on creating social site profiles – Using Social Profile Pages To Your...
Read MoreBuilding Better Web Sites For a Better World
This week was powerful. It was the end of my son’s football season and I was so impressed with him that for two days I was in deep thought, even lying awake at night with the realization that my 14 year old son had become my hero. When everything that could go wrong, did, he scored the most amazing touchdown in the last 2 minutes of one of the games that had all the parents on their feet. And all he did was to show his heart. Passion has always been my guiding light. It’s an odd...
Read MoreOhio or Bust
I love fireworks. I can’t remember a time when I haven’t been the one who makes sure either myself, or anyone I’m with, is planted firmly underneath a show of fireworks every July 4th. I’ve been so moved by some fireworks displays that I get all choked up. July 4th is one of my favorite holidays because of fireworks. I may like it better than Christmas. So when my friend, Matt Bailey from SiteLogic, mentioned his family has an annual July 4th gathering and they go...
Read MoreSearch Engine Strategies T-Shirt Promotion Ala The Kids
I give my kids every t-shirt I get while covering Search Engine Strategies conferences. They look forward to whatever is kid-friendly inside the SES earth-friendly canvas bags when I return home. While uploading pictures taken over Mothers Day, I noticed that my eldest son was wearing his SES shirt during our visit to Longwood Gardens. Playing with buttercup flowers…daughter, who went to her prom the night before despite breakup with boyfriend, and son who broke thumb sliding into...
Read More
