Self-Employed, Virtual Workers Are Exceptional Employees
One of the sweet results of running in the StartupNation Leading Moms in Business Competition is that I’m hearing from both men and women who felt encouraged and dropped me an email. I, in turn, am inspired by some of their stories. One jumped out to me today. A woman chose to leave an unhealthy work environment to work from home, although the pay is far less. She’s nervous about it, but saw my story and felt perhaps she, too, could do well for herself by being her own boss. ...
Read MoreUnconditional Marketing and The Social Media Experiment
When Google introduced page rank scores, the days of promoting anything because you simply liked it officially ended. Overnight, marketing became a case of "You rub my back and I'll rub yours." Is this working? I don't believe it is and I've never supported it because it immediately sets up conditions. Conditions segregate people. Conditions cause misunderstandings. Conditions may come with a price and then it becomes competitive, which may raise the price. By that time, marketing isn't about what is worth promoting and talking about. It's about who has the most money to spend on promotion. Every year, without fail, newcomers to search engine marketing believe they need a heavy arsenal of tools to do their job. They buy into every myth about PR scores and search engine algorithms they come across. This is followed up with endless questions about what works "best" for ranking, be it owning a blog, submitting to directories or writing articles. Rather than implementing any of these ideas for pleasure or to provide authenticity and proof of expertise in your field, the point seems to be to get in front of as many eyes as possible in the hope the Google Gods will find your site and send rains for the next year's harvest. The other day I saw someone ask for just links in a certain niche to reciprocate with. While there is credibility to this request and people do this all the time, those links you get were solicited. They didn't come by naturally. Search engines have no way of knowing if a link was bartered for or offered because a site believes the site they chose to link out to is any good. When I put a site into my blog roll, this means I made that choice from my heart. Which brings me to other gripe, which is blog rolls? If I linked to everyone I know and like, I'd have pages of links. For me, the value I can offer is to interview someone, or highlight a post or article they've written and link to it, refer work to them, and offer other various ways of support. The emphasis on "friends" and "followers", for me, is a sign of terrible self esteem. I could care less how many friends and followers I have. I do my work because it makes me happy and I like what I do. That's it. Social networking has brought out the worst in people and did it quickly. There is nothing social about competing for friends, being angry at not being in certain classes, and destroying friendships because someone didn't want to be a friend with someone they don't know. Everyone has their own personal set of standards for what friendship is, or for whom they want to support or join forces with. The moment social networking became competitive and removed choice; it became just another experiment in human behavior. The Next Big Thrill Advertising agencies look for clever ways to promote products. They're paid to this with skill and expertise, and follow a flimsy set of ethics and moral codes that shift as time goes by. It's easier to create a campaign for TV and radio and buy up commercial time than it is to come up with some link bait type of story that has to be submitted to Digg, for example. Only a certain demographic of people use Digg or any other social media outlet. I've noticed that some people who claim to dislike marketing do exactly what they claim to hate the most about marketers. It always comes down who can cause the most commotion because the ruckus brings traffic and the traffic may bring links and those links may bring fame and that fame strokes the ego. It bothers me that an entire industry, called Reputation Management, was formed to deal with the slush left over by poor Internet Marketing tactics. In the early days of SEO, the fun and challenge was getting sites and pages indexed and ranked. Competition for rank spawned "blackhat" techniques, necessary in some industries and understandable, but still, when it comes down to it, rank is no longer of value. It's an extra hole in your ear or new piece of "bling" to show off. The head rush lasts a few minutes and then it's time to dream up another quick thrill. Sadly, that next big thrill sometimes comes at a price; when the entire point of performing any search marketing tactic, from blogging to linking, to video presentations and article writing , to submitting to social media sites, is to ruin reputations or to publicly humiliate companies and people. I don't consider that behavior to be marketing and I don't give any weight to persons who thrive on this practice. Challenge for 2009 For me, as a web site usability consultant to the search engine marketing industry, I'm finding less and less to feel good about with the SEO/M industry. For my peers who have been around since the mid 1990's, most of them are so busy they have little time for Facebook and Twitter. Their company reputations were built before social media became the Fad of the Moment. For those entering the field, it must be terribly confusing to know what's right and how best to do your job. So let's start with some simple things. 1. Don't place conditions on anyone. Link to pages and sites you truly value, not because you have any beef to settle, condition to meet, or arrangement that feels uncomfortable (and you'll feel this and know when it does.) 2. Promote positive. Avoid marketing and promoting with the intent of causing pain, suffering, humiliation, or to purposely destroy businesses. This makes you appear to be vindictive and you'll attract what you deserve. 3. Don't put a price on your good will. When you believe in someone's work, talk about them freely and without any desire for reward. Unconditional marketing is powerful and memorable. It stands the test of time. Someday, maybe even search engines will figure this out. But it has to start with good pe
Read MoreLatest Inspiration From My Usability Design Reading Pile
The following are some of my reading finds that caught my eyes recently from the world of web design and user experience…. Daniel Kuo’s The secret life of elevators made me remember the elevators at the Broadway Marriott hotel in NYC. Their elevators are a series of glass tubes that shoot up and down the center of the hotel. A computer assigns you the elevator after you tell it what floor your room is on. It was interesting to watch first time users learning how to use it,...
Read MoreThe Shots Heard Around the Search Marketing Industry Will Bang Better with Usability
If you’re checking the pulse of the search engine marketing industry, you may notice a changing heartbeat. For starters, SEO is not that “mysterious little thing that person does for us” anymore. In that honorary chair now sits The Usability Consultant. As pointed out in a new Cre8asiteforums discussion called Bang, Bang – The shots heard around the search industry, several SEO companies offer more than a web site for services. They also offer a blog, forums, ebook...
Read MoreDo You Support Your Favorite Bloggers?
NOT EVEN BEING NOMINATED for Hottest Female Blogger, hurt my feelings is a giant relief! Because as it goes, several of my friends were nominated by their fans and made the Hottest Female Blogger Calendar poll. I was faced with having to pick just one. Ridiculous! As one who rarely wins anything (my blog, wet t-shirt contests, sexy working ass off mom awards), I have to say that these contests are a marketing dream annoyance. First of all, it frustrates the heck out of me because I’m...
Read MoreInspirational SEO and Web Design Help You May Have Missed
There’s so much going on that I don’t know where to begin, so I’ll just dive in with what I have and what I tucked away to show you. Search Engine Strategies in San Jose is next week and no, I’m not going this year. Last year’s felt like it just happened yesterday and to be honest, I had a such helluva time getting there that I’ve remained on the East coast ever since. I’ll be teaching at Search Camp Philly in September. I now understand the agony...
Read MoreFireworks Art
My canvas was the night sky last night at a Community Day fireworks display in my town. Flying Apple Click to enlarge Twin Towers Click to enlarge String Theory Click to enlarge Exploding Sun Click to enlarge God is Watching Click to enlarge Close Encounters Click to enlarge Sea Creature Click to enlarge Dedicated to “iamlost” Click to enlarge Native American PowWow Click to enlarge More View Fireworks images here. All pictures owned by Kim Krause Berg, Cre8pc.com Taken on...
Read MoreHow To Use Your Words Online
Parents will recognize the statement, “Please use your words”. It’s used when children scream, cry, punch, jump on furniture, bite, pull hair and clothes, throw their toys and essentially use some form of body movement to express how they feel. Since people can’t throw pots at each other online, we try to use words to communicate our feelings and ideas. However, it’s not enough to write sentences and be grammatically correct. We still can be misunderstood even...
Read MoreCoffs Harbour City Council Site Shows Pride and Warmth
As one of the instructors for Search Engine College, I sometimes get to see web sites my usability course students are working on. They’re permitted to use that site for their final assignment project. One student presented a web site that I really thought captured what a local site can do. The Coffs Harbour City Council web site was the first local government related site I’ve seen that captured my attention, made me feel good, and convinced me the community is passionate,...
Read MoreReputation Tip – Listen to Those Who Have Your Back
I received an email from the CEO of a company who chooses to remain anonymous and this is how it shall be. What touched me about the gesture was the high compliments paid towards Cre8asiteforums. Myself, the Moderating team and Cre8tive Community were all noted for their outstanding attitudes and for producing a welcoming web space. With the buzz the past few weeks on high alert concerning reputation management, both company and personal, I’ve been giving his email lots of thought. I,...
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