Category: Inspiration

Over the past five years or so, long-time search engine marketers with years of client work, speaking engagements, and expertise with all the various tools and techniques have found like-minded persons and grouped themselves into one company. Being part of one of those types of situations I now admire them more than ever. Were I asked what the ONE thing is that can make a gathering of one-time competitors survive as a company unit, I would say it’s Communication. ItRead more…

I spend most of my days in my office with 2 cats and 2 dogs as my office-mates, dual monitors and a laptop. For me, “talking” to people is all done virtually. When I tap into what’s happening in the industries I work in, the feedback is limited and based on my “friends” and “followers” living in the land of the Internet. This is one reason why I enjoy industry conferences. They get me out of the house and officeRead more…

The following testimonial is a true account from someone who was there at the very beginning. Alan Runfeldt says: As one of Kim’s earliest clients, I can attest to her story – and still recall the time I invited her over to use my credit card to buy food for the kids. It was a worthwhile investment in an extremely creative and energetic go-getter. When our CEO refused to pay her more than $25/hour, I upped her billing hours toRead more…

As someone who is technically blind without my eyeglasses or contacts for correction, sometimes I feel like the forgotten user. The spectrum of usage for sight usability seems to be there is the perfect experience designed for those with 20/20 vision and on the other end, tools and code to make web pages accessible to those who can not see. I’m in the in-between stage. With correction, I can fumble my way through. I have bi-focal contact lenses in bothRead more…

Before you begin to build your web site, let’s pause for a moment and think about your goals. When you first sat down to consider your plans, did you think about your business requirements? Why do you want a web site? What do you hope to accomplish? How will you do this? How do you know if you remembered to include everything you’ll need to do? What do you want your web site to do? Some example business requirements mayRead more…

One of the sweet results of running in the StartupNation Leading Moms in Business Competition is that I’m hearing from both men and women who felt encouraged and dropped me an email. I, in turn, am inspired by some of their stories. One jumped out to me today. A woman chose to leave an unhealthy work environment to work from home, although the pay is far less. She’s nervous about it, but saw my story and felt perhaps she, tooRead more…

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