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Kim Krause Berg, Web Site Usability/SEO/IA Consultant

Inspiration

Does the Social Web Impact Human Behavior?

Posted by on May 3, 2012 in Inspiration, Internet, Recent, SEL Republish | 0 comments

CNN’s online news site recently posted a poll that asked, “Are you tired of social networking?” When I had checked their results, it showed that 74% chose “YES.” Yet according to Inside Twitter by Alex Cheng, Mark Evans and Harshdeep Singh, after analyzing information disclosed on 11.5 million Twitters accounts, 72.5% of all users joined during the first five months of 2009. 85.3% of all Twitter users post less than one update per day. Twitter is not the sole means of social...

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Angelina’s Leg and User Friendly Web Design

Posted by on Feb 28, 2012 in Inspiration, Marketing, Recent, User Centered Design |

In case you missed it, Angelina Jolie made quite the impression at the recent Oscars by showing off her right leg. One small act was a marketing sensation. Would it not be truly incredible if web designers were able to find and flaunt their web site’s sweet spot, I wondered? (Because of course, I see a woman’s leg and immediately think of usability, right?) I mean, come on. Another winner from a different category, a man, after seeing Angelina strike her pose on stage,...

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Sneak Preview: Emotional Design and Affective Computing

Posted by on Jan 9, 2012 in Inspiration, News & Hot Finds, User Centered Design |

According to popular prejudice, women embody ‘emotion’ and ‘irrationality’ whereas men embody ‘rationality’ and ‘objectivity’. As such, designing for emotions/affect stir up gender issues. Are women better designers of technology which uses emotion and affect? Affective Computing, Affective Interaction and Technology as Experience One free chapter and several videos are available now for Affective Computing, Affective Interaction and Technology...

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Does Technology or the Internet Make People LESS Connected?

Posted by on Dec 1, 2011 in I Have The Talking Stick, Inspiration, Internet, Relax and Pull Up A Chair |

I was recently witness to a debate at a local gathering that began when one man angrily claimed that people who live on their cell phones and laptops are “selfish” and “not connected with people”. His statement turned into a long discussion with people as young as a woman in her early 20′s to a gentleman in his 70′s speaking their opinions. Interestingly, the youngest one in the bunch was the most reasonable. She agreed that many behaviors are impolite. She...

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Cre8tive Human Journal Launch

Posted by on Aug 10, 2011 in Cre8pc, Cre8tive Human Journal, I Have The Talking Stick, Inspiration, News & Hot Finds, Writing |

I’ve launched my own online magazine, called The Cre8tive Human Journal. The material I’m targeting is a blending of my passion for people, computers, Internet and creative living. There are several search engine marketing and usability online magazines already and I don’t want to encroach upon them or get into their space. I subscribe to many of them myself. Each one, uses Paper.Li for their CMS. This allows customization that makes each magazine unique to the...

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Communication is Vital for Start-Up Companies

Posted by on Jun 2, 2011 in Inspiration |

Over the past five years or so, long-time search engine marketers with years of client work, speaking engagements, and expertise with all the various tools and techniques have found like-minded persons and grouped themselves into one company. Being part of one of those types of situations I now admire them more than ever. Were I asked what the ONE thing is that can make a gathering of one-time competitors survive as a company unit, I would say it’s Communication. It comes in many...

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Learning From Conference User Feedback

Posted by on Oct 8, 2009 in Inspiration, SEO/M Industry General, Usability | 4 comments

I spend most of my days in my office with 2 cats and 2 dogs as my office-mates, dual monitors and a laptop. For me, “talking” to people is all done virtually. When I tap into what’s happening in the industries I work in, the feedback is limited and based on my “friends” and “followers” living in the land of the Internet. This is one reason why I enjoy industry conferences. They get me out of the house and office. They’re far more exciting than...

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Kim Krause Berg Has Helped People “Realize their own Dreams”

Posted by on Mar 27, 2009 in Cre8pc, Inspiration |

The following testimonial is a true account from someone who was there at the very beginning. Alan Runfeldt says: As one of Kim’s earliest clients, I can attest to her story – and still recall the time I invited her over to use my credit card to buy food for the kids. It was a worthwhile investment in an extremely creative and energetic go-getter. When our CEO refused to pay her more than $25/hour, I upped her billing hours to make up the difference – again a good move on my...

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Is it Usability or Adaptability?

Posted by on Mar 13, 2009 in I Like These Posts, Inspiration, Usability | 5 comments

As someone who is technically blind without my eyeglasses or contacts for correction, sometimes I feel like the forgotten user. The spectrum of usage for sight usability seems to be there is the perfect experience designed for those with 20/20 vision and on the other end, tools and code to make web pages accessible to those who can not see. I’m in the in-between stage. With correction, I can fumble my way through. I have bi-focal contact lenses in both eyes now. I used to have one eye for...

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Usability Tip: Preparing to Build Your Web Site with Requirements Gathering

Posted by on Mar 5, 2009 in Inspiration, Web Design | 2 comments

Before you begin to build your web site, let’s pause for a moment and think about your goals. When you first sat down to consider your plans, did you think about your business requirements? Why do you want a web site? What do you hope to accomplish? How will you do this? How do you know if you remembered to include everything you’ll need to do? What do you want your web site to do? Some example business requirements may be: 1. Increase the amount of qualified Search Engine...

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