Sneak Preview: Emotional Design and Affective Computing
According to popular prejudice, women embody ‘emotion’ and ‘irrationality’ whereas men embody ‘rationality’ and ‘objectivity’. As such, designing for emotions/affect stir up gender issues. Are women better designers of technology which uses emotion and affect? Affective Computing, Affective Interaction and Technology as Experience One free chapter and several videos are available now for Affective Computing, Affective Interaction and Technology...
Read MoreDoes Technology or the Internet Make People LESS Connected?
I was recently witness to a debate at a local gathering that began when one man angrily claimed that people who live on their cell phones and laptops are “selfish” and “not connected with people”. His statement turned into a long discussion with people as young as a woman in her early 20′s to a gentleman in his 70′s speaking their opinions. Interestingly, the youngest one in the bunch was the most reasonable. She agreed that many behaviors are impolite....
Read MoreCre8tive Human Journal Launch
I’ve launched my own online magazine, called The Cre8tive Human Journal. The material I’m targeting is a blending of my passion for people, computers, Internet and creative living. There are several search engine marketing and usability online magazines already and I don’t want to encroach upon them or get into their space. I subscribe to many of them myself. Each one, uses Paper.Li for their CMS. This allows customization that makes each magazine unique to the...
Read MoreCommunication is Vital for Start-Up Companies
Over the past five years or so, long-time search engine marketers with years of client work, speaking engagements, and expertise with all the various tools and techniques have found like-minded persons and grouped themselves into one company. Being part of one of those types of situations I now admire them more than ever. Were I asked what the ONE thing is that can make a gathering of one-time competitors survive as a company unit, I would say it’s Communication. It comes in many...
Read MoreLearning From Conference User Feedback
I spend most of my days in my office with 2 cats and 2 dogs as my office-mates, dual monitors and a laptop. For me, “talking” to people is all done virtually. When I tap into what’s happening in the industries I work in, the feedback is limited and based on my “friends” and “followers” living in the land of the Internet. This is one reason why I enjoy industry conferences. They get me out of the house and office. They’re far more exciting than...
Read MoreKim Krause Berg Has Helped People “Realize their own Dreams”
The following testimonial is a true account from someone who was there at the very beginning. Alan Runfeldt says: As one of Kim’s earliest clients, I can attest to her story – and still recall the time I invited her over to use my credit card to buy food for the kids. It was a worthwhile investment in an extremely creative and energetic go-getter. When our CEO refused to pay her more than $25/hour, I upped her billing hours to make up the difference – again a good move on my...
Read MoreIs it Usability or Adaptability?
As someone who is technically blind without my eyeglasses or contacts for correction, sometimes I feel like the forgotten user. The spectrum of usage for sight usability seems to be there is the perfect experience designed for those with 20/20 vision and on the other end, tools and code to make web pages accessible to those who can not see. I’m in the in-between stage. With correction, I can fumble my way through. I have bi-focal contact lenses in both eyes now. I used to have one eye for...
Read MoreUsability Tip: Preparing to Build Your Web Site with Requirements Gathering
Before you begin to build your web site, let’s pause for a moment and think about your goals. When you first sat down to consider your plans, did you think about your business requirements? Why do you want a web site? What do you hope to accomplish? How will you do this? How do you know if you remembered to include everything you’ll need to do? What do you want your web site to do? Some example business requirements may be: 1. Increase the amount of qualified Search Engine...
Read MoreSelf-Employed, Virtual Workers Are Exceptional Employees
One of the sweet results of running in the StartupNation Leading Moms in Business Competition is that I’m hearing from both men and women who felt encouraged and dropped me an email. I, in turn, am inspired by some of their stories. One jumped out to me today. A woman chose to leave an unhealthy work environment to work from home, although the pay is far less. She’s nervous about it, but saw my story and felt perhaps she, too, could do well for herself by being her own boss. I...
Read MoreUnconditional Marketing and The Social Media Experiment
When Google introduced page rank scores, the days of promoting anything because you simply liked it officially ended. Overnight, marketing became a case of "You rub my back and I'll rub yours." Is this working? I don't believe it is and I've never supported it because it immediately sets up conditions. Conditions segregate people. Conditions cause misunderstandings. Conditions may come with a price and then it becomes competitive, which may raise the price. By that time, marketing isn't about what is worth promoting and talking about. It's about who has the most money to spend on promotion. Every year, without fail, newcomers to search engine marketing believe they need a heavy arsenal of tools to do their job. They buy into every myth about PR scores and search engine algorithms they come across. This is followed up with endless questions about what works "best" for ranking, be it owning a blog, submitting to directories or writing articles. Rather than implementing any of these ideas for pleasure or to provide authenticity and proof of expertise in your field, the point seems to be to get in front of as many eyes as possible in the hope the Google Gods will find your site and send rains for the next year's harvest. The other day I saw someone ask for just links in a certain niche to reciprocate with. While there is credibility to this request and people do this all the time, those links you get were solicited. They didn't come by naturally. Search engines have no way of knowing if a link was bartered for or offered because a site believes the site they chose to link out to is any good. When I put a site into my blog roll, this means I made that choice from my heart. Which brings me to other gripe, which is blog rolls? If I linked to everyone I know and like, I'd have pages of links. For me, the value I can offer is to interview someone, or highlight a post or article they've written and link to it, refer work to them, and offer other various ways of support. The emphasis on "friends" and "followers", for me, is a sign of terrible self esteem. I could care less how many friends and followers I have. I do my work because it makes me happy and I like what I do. That's it. Social networking has brought out the worst in people and did it quickly. There is nothing social about competing for friends, being angry at not being in certain classes, and destroying friendships because someone didn't want to be a friend with someone they don't know. Everyone has their own personal set of standards for what friendship is, or for whom they want to support or join forces with. The moment social networking became competitive and removed choice; it became just another experiment in human behavior. The Next Big Thrill Advertising agencies look for clever ways to promote products. They're paid to this with skill and expertise, and follow a flimsy set of ethics and moral codes that shift as time goes by. It's easier to create a campaign for TV and radio and buy up commercial time than it is to come up with some link bait type of story that has to be submitted to Digg, for example. Only a certain demographic of people use Digg or any other social media outlet. I've noticed that some people who claim to dislike marketing do exactly what they claim to hate the most about marketers. It always comes down who can cause the most commotion because the ruckus brings traffic and the traffic may bring links and those links may bring fame and that fame strokes the ego. It bothers me that an entire industry, called Reputation Management, was formed to deal with the slush left over by poor Internet Marketing tactics. In the early days of SEO, the fun and challenge was getting sites and pages indexed and ranked. Competition for rank spawned "blackhat" techniques, necessary in some industries and understandable, but still, when it comes down to it, rank is no longer of value. It's an extra hole in your ear or new piece of "bling" to show off. The head rush lasts a few minutes and then it's time to dream up another quick thrill. Sadly, that next big thrill sometimes comes at a price; when the entire point of performing any search marketing tactic, from blogging to linking, to video presentations and article writing , to submitting to social media sites, is to ruin reputations or to publicly humiliate companies and people. I don't consider that behavior to be marketing and I don't give any weight to persons who thrive on this practice. Challenge for 2009 For me, as a web site usability consultant to the search engine marketing industry, I'm finding less and less to feel good about with the SEO/M industry. For my peers who have been around since the mid 1990's, most of them are so busy they have little time for Facebook and Twitter. Their company reputations were built before social media became the Fad of the Moment. For those entering the field, it must be terribly confusing to know what's right and how best to do your job. So let's start with some simple things. 1. Don't place conditions on anyone. Link to pages and sites you truly value, not because you have any beef to settle, condition to meet, or arrangement that feels uncomfortable (and you'll feel this and know when it does.) 2. Promote positive. Avoid marketing and promoting with the intent of causing pain, suffering, humiliation, or to purposely destroy businesses. This makes you appear to be vindictive and you'll attract what you deserve. 3. Don't put a price on your good will. When you believe in someone's work, talk about them freely and without any desire for reward. Unconditional marketing is powerful and memorable. It stands the test of time. Someday, maybe even search engines will figure this out. But it has to start with good pe
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