Category: I Like These Posts

In the black hat/white hat world of search engine optimization, there is also the perception by some in the industry that there may be little need to consider the needs of people in their SEO practices. In their determination to meet the challenges presented by search engines and search algorithms, some lack consideration for what people do with websites once they find them. Even more interesting is when an SEO forgets that the voice of the people holds tremendous valueRead more…

One thing that stuck out from Mike Grehan’s Clickz article, Goodbye, SEO Push. Hello, SEO Pull, was when he talked about the “buzz factor”. “Marketing equals buzz, which equals awareness, which leads to consumer demand.” Creating buzz doesn’t have to cost a lot of money, nor take much talent either. For example, when I mentioned the garlic BBQ sauce sold by a client, his traffic and sales soared. He didn’t have to pay me $50,000 for marketing or to playRead more…

I’m sensing there’s information fatigue due to last year’s overwhelming use of RSS feeds, blogs and tagging services. It’s not always clear which information source to trust. For example, one of the complaints that I heard in 2005 was that search engine marketing forums are no place to get accurate information because it’s easy to join and start spouting off “what I know”. Coming to forums for advice should be used with caution. One of the reasons we allow linksRead more…

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