Matt Bailey Presents Slide Presentation on Basic SEO and Summarizes Common Mistakes
SiteLogic’s Matt Bailey, while in Boston delivering a presentation at the Direct Marketing Association’s ACCM conference, managed to sum up three basic SEO truths (he calls them “mistakes”) into an article and as an added bonus, tossed in a 48 page power point presentation as well. He’s posted the whole party in The Basics of Search Engine Optimization. I’d tell you what the 3 biggest SEO mistakes are that businesses make, but that would totally ruin the...
Read MoreHot New Articles on Design, Redesign, Analyzing Traffic and Search Marketing
There’s an unusually high number of extraordinary writing this week that deserve mention. Each piece has something in it that may hit home for you and all are educational. First up is a debut article written for a print publication. The author, Sophie Wegat of Think Prospect, in Australia, is a Site Administrator for Cre8asiteforums and business owner. Her article is called Building a Website on a Budget (PDF link). She writes, When it comes to setting your online budget I often find...
Read MoreStep By Step PHP for Search Engine Marketers
At long last, my copy of Professional Search Engine Optimization with PHP: A Developers Guide to SEO, has arrived. Written by Jaimie Sirovich and Christian Darie, I looked forward to its arrival because I consulted on the usability parts. When I first met Jaimie two years ago, we sat together during a session on some aspect of search engines, and I was impressed with his programming knowledge. He’s passionate and curious. I got to see a site search engine he developed for a niche...
Read MoreSearch Marketing Includes Giving The People What They Want
My friends at digital-telepathy passed something along to me for a look and a laugh. Turns out, it’s an interesting illustration of search engine optimization and a web design shooting blanks. The site is optimized but someone forgot to consider how to target it for customers, not just search engines. In addition, the design isn’t responding to one of the most popular reasons someone would go to the site. In the writeup, called Search+ :: It’s All In The Grinds, the story...
Read MoreDear Marketing: Why do you hate me? Love, Usability
I hate to admit this because it feels selfish and I don’t want to appear like a usability activist. But. It secretly bothers me when I see conferences or seminars on website marketing that don’t offer a session on user centered design. I always wonder why this is. Is usability that scary? Time and time again I will witness or be part of a conversation where a site owner will ask, “What is wrong with my website? It’s not selling/working/ranking/etc.” You can...
Read MoreDesign and Development Fake Authenticity and Search Engine Marketing Manipulation
Search engine optimization is being defended once more. This time, by Danny Sullivan, who attempts to set things straight with Jason Calacanis. He is joined by many other voices on issues of trust, integrity, social media optimization and marketing practices. The anti-SEO sentiment may be driven by bitterness over what is viewed as purposeful manipulation. Skilled search engine marketers not only target known users of a product, but they also create desire, need, and emotional connections to...
Read MoreTeaching Myself a New User Testing Trick
I’ve had an extremely busy day that included user testing with Camtasia and installing a new moderator at Cre8asiteforums (Congratulations Joe Dolson!) I barely had time to feed anybody here, which tonight, was no big deal because nobody was here at the same time to eat together anyway. Flattery is the new SEO So, I finally nestled down for another peek at my feeds (this is not considered work, by the way. I relax, put up my feet, help a kid with homework, answer “Mom!”...
Read MoreDoes Search Engine Optimization Wreck the Customer Experience?
At the Chicago Search Engine Strategies conference held earlier this month, two themes were repeated in various ways by different panels of speakers that I felt were strong messages to keep in mind. The first item is understanding that search engines sincerely want your content. This is not an excuse to manipulate them. Rather, the message was simple. Clearly state on every page the topic or theme, and the search engines can take it from there. Even if your page has FLASH components, images,...
Read MoreAbout That SEO Bait to Get Into Review Me
Since this blog isn’t popular enough to play in the major leagues, I got a little help from some friends. This is my Dove Commerical photo. Is Link-bait Ruining The Web? Why can’t people just create and maintain content?! Um. Yeah. Because content alone does not a website make. It’s all about who can embarress themselves the most, especially when EVERYBODY ELSE’s BLOG GOT INTO REVIEW ME. Search Marketing Standard Magazine Update (Real News) The winter issue is coming...
Read MoreSex Goddess Bump and Other Ulterior Motive SEO Things
A post about being sexy. Dedicated to Rebecca and Lisa, because Rebecca likes sexy writing and Lisa is just hysterical, and that’s sexy. And, because I have to bump “sexy goddess” back up in rank, so that I come up in those searches again. Long story. I missed the boat. But, he tossed in a fish and even kept his famous mile-long blog roll. Check out Bill Slawski’s SEO by the Sea new blog template. People are talking. It’s time for the holidays. Do you know where...
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