Category: Conversions

Vermont Digital Marketing Conference

I’ve uploaded two Power Point presentations from my last two speaking events.  Both tackled web site usability, persuasive design, landing pages and increasing conversions. PubCon Las Vegas Usability and Persuasive Design for Increasing Conversions Vermont Digital Marketing Conference Audience is King – Landing Page & Usability Design for Increased Conversions

Book Cover

I have been applying Holistic Usability and SEO practices for 13 years because the combination is powerful for building successful websites. Now, there is a book about it. The Secret to Natural Website Conversions, by Kim Krause Berg Natural text is an affordable Internet marketing practice that any type of web site owner can implement and yet an enormous number of websites ignore it in lieu of sliders, images and CSS3 navigation. With under five seconds to make a connection withRead more…

Not long ago I was asked to write about web site conversions for sites that don’t measure conversion rates by how much money they earn.  It was fun to write from that perspective. You don’t need to sell anything on the web to want higher conversion rates.  Activity and tasks completion are just as valuable for many types of web sites.  The more guidance your web design provides and the more genuine you or your brand are, the better yourRead more…