Category: Blogging

When does a web site just sit on the shelf hoping someone will come along and pick it up, and when does a web site beg to be noticed and better yet, interacted with? I was asked by a family member to “make a website” for their business. So, I asked a few questions. “What do you want it to do?” “Tell people about us”, came the reply. “What do you want them to do once they read about you?”Read more…

My husband, Eric, has been looking at me funny. He gazes at me all the time and I hate being stared at. Being mean as usual, I make him stop. Last weekend, I realized he’s been looking at me with a strange look in his eyes that I couldn’t intrepret. I’m mean, so last weekend I asked him why he keeps giving me weird looks. He replied, “Because I’m not sure which Kim is present, so I’m looking harder toRead more…

I’ve decided that I must be invisible. When surveys and polls are taken, I’m ignored. I can tell because many results don’t represent me. Products I use everyday don’t seem to be made for me to use with ease. You wouldn’t believe how many steps it takes to reset the radio clock in my car. User testing skips over me. Customer service has their hands covering their ears. In make believe land, everything works and it’s the customer’s fault whenRead more…

Usability and user centered designers, and those passionate about user behavior for everything from Internet applications, to search engines, to products you use everyday, sometimes come across as control freaks, anal retentive, irritating, boring, and demanding. One usability practitioner will scare you half to death by insisting that unless you use the color blue and underline decoration in all links, your site will shrivel up from lack of use. The other will not care or not note it in theRead more…

I’m not sure what to make of the new intimate mini-conferences popping up around the world in the search engine marketing industry. No sooner does Danny Sullivan re-tool and re-invent the conference approach, as he fades away from Search Engine Strategies, but in the wake of his departure from Incisive Media, there are lots of smaller choices and new ideas being tried out. One example is the customizable China Search Marketing Tour, which mixes travel with Search Engine Strategies. NicheRead more…

Search engine optimization is being defended once more. This time, by Danny Sullivan, who attempts to set things straight with Jason Calacanis. He is joined by many other voices on issues of trust, integrity, social media optimization and marketing practices. The anti-SEO sentiment may be driven by bitterness over what is viewed as purposeful manipulation. Skilled search engine marketers not only target known users of a product, but they also create desire, need, and emotional connections to products or websitesRead more…

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