Category: Blog Usability

This caught my eye. A global web design company in a city near me has advertised a job opening for a Search Engine Optimization Engineer. The requirements are listed for the position. Of the 15 expected duties and responsiblities listed, the third one is this: Consult with clients on website usability, to improve the end-users’ experience, and conversion rates to true customers of the client. I was surprised at the request for knowledge of website usability. The other duties wereRead more…

Judging from the articles I’m seeing on usability lately, I think it’s safe to say most people finally understand it has a lot more to do than just what color your active links are. Designers are understanding how people use things and how they find them. Everyday products are designed with usage in mind, and how cool it is to use them. Some products make you feel good because they grab you somehow, and everytime you use them, you haveRead more…

I was reading the extraordinary piece called 18 Questions Your CEO Forgot to Ask When Building Your Website compiled and written by Todd Malicoat. He asks, “Why are you always retrofitting and re-optimizing?” The question that I’m asked the most is, “Why isn’t my site working the way I want it to?” The most common scenerio I work with are those people and companies who have a finished site and are in the “retrofitting and re-optimizing” stage. They’re frustrated. EveryoneRead more…

I think building web sites and dating are similar to one another. Both require skills and research. You want to present your best side. A stupid pickup line will not work for the untrusting and experienced person you run into at the bar, dance floor, salad section of the food store, or the homepage of your website. You can try, of course. However, barstool and web page abandonment may hurt until you learn the art of persuasion (and flirting.) ItRead more…

Sometimes one of my kids will venture into my home office, and they’ll see a site I’m testing for a company. Lately, I’ve taken advantage of their little intrusions by using them as test participants. Informally, of course. There’s nothing like a first impression. The feedback from someone who has never seen your website before is nearly always priceless. This is so, even if they’re not your target market. I love working on travel sites. Perhaps it’s because while workingRead more…

Yesterday I was conducting a website evaluation for a site that contains a right side column of information intended to express the credibility of the site owner. Each section of this long column began with a few words that are underlined. However, none of them were links. As a conditioned creature of the Internet, I can’t tell you how many times I tried to click them anyway – even when I knew that none of them were going to takeRead more…

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