Search Marketing Standard Contains More Meat This Time

Alerted by Andrey Milyan, Editor-in-Chief of Search Marketing Standard magazine, that it should be in my mailbox by now, I sent my son off to check. He came back with the second issue of this new quarterly publication. Glancing through, I see they’ve followed up on the feedback that readers wanted more content.

There’s a large write up on Dan ThiesSearch Marketing Kit, that I also reviewed and strongly recommend. They feature a site review, interview, and several educational articles covering such things as landing pages, linking and click track analysis.

I still enjoy the colors, the glossy pages and even the ads are nicely displayed. The articles remain targeted to newer practioners in the search engine marketing industry. None really get into the user centered design connection, but their focus may not intend to reach past traditional SEO/M boundaries.

If you haven’t received your copy, you should soon. It’s fun getting it in the mail and much lighter than a laptop.

A Collection of Interviews with SEO’s (and One Not)

Randall McCarley doesn’t let a hurricane (Katrina), or a new baby (born last week), slow him down. The site owner of 14th Colony Web Development and Promotion, Rand has been on a quiet mission to get inside the minds and stories of a variety of people who help make up the search engine marketing industry. And, it’s not just SEO’s he was after. He also interviewed me, the usability/holistic SEO rebel.

His questions were thoughtful. If he needed something clarified, he’d contact you to get the correct information. I had the impression he was naturally very curious about each person he sought out. That makes the interviews interesting reading.

The names on his list are not all “A-List” big names. Being a moderator for SEO Refugee, and participating in many SEO and web design forums, he’s chosen some folks whose names I recognize as being hard working, creative people who are devoted to their craft. They don’t seek fame and fortune (okay, I do. Just once.) and yet they bring their talent to the table. They don’t hide their passion.

The interviews start here, in SEO Interviews.

Speaking of Creativity

I love Barry Schwartz’s (aka RustyBrick) new, personal blog. He’s the genius behind the SERoundtable site, and famous for his team’s reporting at Search Engine Strategies Seminars. For the “real Barry”, peeling away the mask, we get to see Cartoon Barry. It’s a clever and fun blog, but then, so is Barry!

How To Write a Kick Ass Ending

The white space I’m staring at here intimidates me everytime I show up to write on it. This is because I know I need an introductory statement that will catch someone’s interest and drag them deeper inside to see what’s next. It’s because I must come up with a post title that contains keywords (if I want it to come in topical searches), or raises your curiosity enough to see what I have to say.

Then, I have to write something in this middle section that’s interesting, intelligent, thoughtful, inspiring, credible, and doesn’t waste your time.

And after that whole ordeal, before I ‘m even done writing, I’m fiddling around with the ending. It has to let you go, but not forget me.

Kathy Sierra made my day today when I found her post called, Give users a Hollywood ending. She’s always an entertaining, thoughtful writer. This piece, though, is one of those “Thank goodness somebody is talking about this!” posts because it shows I’m not the only person on the planet sweating out my endings.

She leads off with,

The way we end a conversation, blog post, user experience, presentation, tech support session, chapter, church service, song, whatever… is what they’ll remember most. The end can matter more to users than everything we did before. And the feeling they leave with is the one they might have forever.

Then, she offers examples. But my favorite part is The List. I won’t give it away. Please go there and read it. I’ve printed it out. She presents a way in which you can interview your ending. One hint:

Do I want my users to feel like they kick ass?

This reminds me of how coaches blab on and on to their teams about what they need to do, how awful the other team is, and forget about the pain in that body. It’s how they end those speeches that counts the most. It sends the team out onto the field pumped up and screaming like idiots.

Now, for a moment, let me visualize the power I have here, and how I can make you all run around screaming like idiots.

…..

……

Had a little too much fun with that one.

Blogs Are Like French Fries

(Reprint of entry from old blog, March 2006.)

french fries imageEvery once in awhile a blogger will suddenly veer off-course from their usual post routine, pull up a chair, and really talk with you.

A blog is like an American order of french fries.

With fries, you usually get them delivered to you plain, with nothing on them. You can blob catsup all over them, so your fingers get messed up every time you grab a fry. Or, you can glob catsup in a corner and dab a fry in there with a fork, one by one, stabbing carefully and praying you don’t drip catsup on your shirt.

With blogs and fries, you get used to the same delivered order. You get familiar with the blog cook. You come to expect the plain fries blog, where you scroll down and grab the news in bits and pieces, hoping it’s not a re-run you just read at another blog. Sometimes you get a catsup splattered blog, which has embedded links, pictures, quotes, categories, tag clouds, and comments. You get your fingers wet because there’s lots of places to stick them.

You like that sharing…the whole “blog community” thang.

Sometimes the blog delivers a post or a style that is not like french fries. Their readers get a different kind of trip, where they will dip just the ends of their brain into the topic because, by golly, the blog writer has gone off and written something real.

This is where you get the intimate post, a good story, political commentary or something meaty to think about.

The Big Question

I’ve been quieter in this blog because I’ve been reading other blogs. There’s several things happening in Blog-Land, and I’ve been breathing it all in. I do this reflecting thing often.

Somewhere in my travels I found someone who was trying to nail down a definition for blogs. He came up with two definitions. Another post I found wrote that blogs come in 3 basic themes. Still other blog sites have a club-like atmosphere where your blog has to be like everybody else’s or your blog simply isn’t. A. blog.

Everytime I think about posting in this one I face the big question. Do I post news, information or write from the heart?

I wrestle with it, beat myself up, challenge myself to be unique and end up not doing anything because I can’t make up my mind about why I have a blog. This is dangerous territory, when Kimmy asks questions.

What is a blog?

Have you noticed that some people will tell you what they are, and are more than happy to also tell you that your blog isn’t really a blog? And when you push them for what makes a blog a blog, they tell you it needs comments, can’t have archives, must make money and must be updated every day.

Have you ever watched kids eating french fries?

They fight over how to do it. Their fingers are everywhere at once. Someone is forcing catsup all over the fries, while somebody else is screaming for them to “Stop!” because they don’t want their hands to get dirty. Others will feed each other, one fry at a time, and somebody else will complain there’s not enough salt.

The whole time, they’re giggling. They’re talking to each other. Making eye contact. Passing out napkins. Or going to find some.

What’s brought them together, is that they know, from previous experience, that french fries taste good. They can be trusted to always taste good. There’s never enough of them to go around. Kids know that if someone has fries, others will come over and ask for some.

This is what a really good blog is all about, for me. It’s not in the official delivery of the product as much as how I react to it, what I come to expect from it, and whether I’m looking forward to the next post.

There isn’t any one proper standard way of creating this experience for me, which is a bit of a relief to discover. Maybe for a little while longer, blogs will be allowed to be fun finger food.

Best Jill Whalen Interview Yet, Plus Best Pic

I caught a new interview with Jill Whalen, by Stepforth’s Jim Hedger, that I consider to be the best one yet. She’s been in the forefront of the organic search engine marketing industry for years and interviewed countless times. What I liked about Jim Hedger’s Jill Whalen Interview is that he immediately starts out by offering insight into what Jill’s really like.

She’s approachable.

If you’ve ever been to an industry related conference or trade show, and met someone whose work you admire, blog you read, forums you hang out in, or whose newsletter you subscribe to, you may realize that the person you looked up to is a real human being - just like you are.

I embarressed myself when I first met Jill a few years ago. Once she realized who the haggard, pony-tailed (just got out of the car after 6 hours of driving) stranger, who was going ga-ga next to her, was, she promptly introduced me to my dearest friend, Bill Slawski. She, through knowing me for awhile online, instinctively knew that the person sitting across from herself was someone I REALLY wanted to greet. Bill and I had “met” online around 1998 and worked with each other for years online, but we’d never met. We live about 1.5 hours from each other too! Jill had invited Bill and I to a High Rankings Seminar in Boston, and that was when he and I finally had our meeting in the physical.

I’ve since had the best times with Jill, and her High Rankings Seminar speaking team. My husband says I never laugh as much as when I’m with them.

I’m pleased that Jim presented the relaxed, down to earth, but always on top of things, Jill. She’s a quick thinker, who has tolerated a lot over the years, by being in the public eye. If you attend a High Rankings Seminar, you’ll quickly learn that you can ask her anything, and if you have an empty seat at your table during dinner, she may join you because she’s honestly interested in you.

TopRankBlog’s, Lee Odden, has the best picture I’ve yet to see of Jill, and two of her closest friends, Debra Mastalar and Christine Churchill. Kudos on catching them awake and capturing the way I remember them - as two very warm, friendly women in SEO.

For an intensive educational experience, please see the next - High Rankings Search Engine Marketing Seminar, in Dallas/Ft.Worth, Texas on October 19 and 20, 2006.

For an insider report on what a seminar is like, please read What a High Rankings Search Engine Marketing Seminar is Really Like