My initiation into usability was cruel. Looking back, however, I think the experience taught me how sensitive web site owners are. Some may want to let the air out of your car tires in exchange for your honesty.
Janna
I changed her name for this story, but trust me. She hates me. She was [...]
While on a plane heading home from a conference I happened to meet the mother of a Human Factors employee for a well-known global Internet software company. As we chatted, she noted that when I spoke of my work, she could tell I wasn’t the critical type.
She’s a human behavior specialist. In her practice, [...]
I should have seen it coming. I hadn’t planned on going to Search Engine Strategies, San Jose. There was no logical reason for a forums owner, usability consultant, ex-SEO to fly across the country to report on sessions.
Stranded overnight on the way there and on the way home, I decided there was no [...]
If you are in the business of optimizing web pages and promoting web sites in search engines, in all likelihood you’ve never personally experienced the product or service you’re paid to market.
And yet, your client expects you to make them rich. At the very least, they want their company to rank well in search engine [...]
It’s Friday and since traditionally it’s a boring news day, I saved my big news for today. Guess who is going to Search Engine Strategies, San Jose?. Yes! That annoying usability woman is going to report on sessions again for Search Engine Roundtable, just to spy on everybody in search marketing and fling little [...]
Everyone has their own way. I’ve been around many development environments and witnessed or experienced the blood, sweat and tears borne by the web development team. Sometimes it feels they get no support or respect.
Someone came to Cre8asiteforums, a community largely made up of search engine marketing practitioners, asking for Your 10 Rules To [...]