Ms. Dewey Meets the Geico Cavemen
I’m a Geico caveman fanatic. In thinking about it, I’ve concluded the cause is a mid-life connection to my childhood, when naked trolls with long tangled pink hair were popular. Everytime a Geico caveman commercial comes on, I stop everything to watch it, even though I’ve seen them so many times.
Is this a stroke of marketing genius? I’m not convinced. I haven’t switched to Geico. I’ve been with the same auto insurance company for 10 years. But, I love their commericals. I love the way the cavemen cock their heads. I love their cute tempers. I especially love their quirky culture and social habits.
I must be in the exact demographic that marketing companies target for odd and unusual things. They’re reaching me, but they haven’t persuaded to me to change my habits. Microsoft’s Ms. Dewey didn’t lure me away from Google or Yahoo!. Geico’s adorable Aussie lizard didn’t make me pick up the phone to call Geico.
Not even this playful website converted me into a customer. But, I spent an hour there anyway.
Snooping Around a Guy’s Pad
Geico has created a Cavemans Crib website, where people like me can party with the cavemen.
With the same kind of Ms. Dewey“what will happen if I do this” antics and snide remarks by your host, the caveman in this site welcomes you to his party while dressed in his bathroom. He invites you to relax and maybe read a magazine while he gets ready. But that’s not what I did.
I visited the kitchen. Clicked on the gihungus TV. Tripped the electrical circuit by using his microwave. Listened to his phone voice messages. Tickled the shrimp cocktails on the counter. Went down the hall and spied on him. Snuck into his laptop and read his email. Got a recipe for smoked Hungarian Paprikash. Played songs on his stereo.
Sometimes Mr. Caveman would show up, usually to scold me.
I asked Ms. Dewey for her search results on “Geico cavemen” and she said, “Sorry. I can’t talk about that. My hands are tied.”
If you can bare with the FLASH load times, this site is entertaining. Granted, the cavemen are nowhere near as sexy as Ms. Dewey, (you get a quick glimpse of his hairy chest as he leaves the room to get ready for the party) but the website is so simple, even Cre8pc can use it.
*****************
This post is dedicated to my husband, Eric, Matt Bailey and Christine Churchill - Happy Birthday!
Stumble it!
Comments (5) to “Ms. Dewey Meets the Geico Cavemen”
Post a Comment
Comments are moderated.




David Wallace wrote:
I love the caveman commercials as well and also like you, find myself stopping everything to watch them, even though I’ve seen them so many times. I like the Geico lizard as well but not as much as the caveman.
Still, I have not switched to Geico either, mostly because I have a friend in the insurance business.
Posted on 28-Feb-07 at 11:46 am | Permalink
Stuart wrote:
Kim where I live in Australia we have those lizards all over the place. At any one time there are at least 10 living in and around our house.
A couple of months ago I was working here one evening and began to feel that I was being watched. However the only other person in the house was Toni and I could hear her working in her office.
Finally I spotted two baby Geckos - they had climbed up the back of one of my monitors and were peering at me over the top of the monitor.
Another one would often be waiting for me to wander into the office in the morning. It would sit in front of one of the monitors and every time the cursor came close it would leap up at it and try to chase it across the screen.
Posted on 28-Feb-07 at 12:54 pm | Permalink
cre8pc wrote:
Who knew Gecko’s are like cats??
and why did I so want you to tell me your lizards talk in that great Aussie accent? LOL
Posted on 28-Feb-07 at 12:57 pm | Permalink
caveman wrote:
“…cavemen are nowhere near as sexy as Ms. Dewey”
Just depends on your point of view I guess.
I do love the Geico caveman commercials.
Posted on 01-Mar-07 at 11:49 am | Permalink
jramer wrote:
So you might be interested to know they may get their own show:
http://www.cnn.com/2007/SHOWBIZ/TV/03/05/tv.cavemen.ap/index.html
Posted on 05-Mar-07 at 8:26 pm | Permalink