How Certain Information Improves Credibility and Retains Web Site Visitors’ Interest (So They Won’t Click-Off)
I think building web sites and dating are similar to one another. Both require skills and research. You want to present your best side. A stupid pickup line will not work for the untrusting and experienced person you run into at the bar, dance floor, salad section of the food store, or the homepage of your website. You can try, of course. However, barstool and web page abandonment may hurt until you learn the art of persuasion (and flirting.)
It boils down to credibility. You have something to sell and you must convince people your product is worthy of their time, money and interest. For your website, you might think that cute picture of you is a hot selling device. You may go so far as to put up a video so you can personally address your website visitors, let them hear your voice, and talk about your area of expertise. However, if they’ve never met or heard of you before, this is kind of, like when someone orders a drink for your table that you didn’t ask for. It’s a little awkward.
Who are you?
The role of credibility begins the moment someone arrives to your website. Your homepage, and advertisement landing pages, must provide immediate clues that you, your company or your staff are:
Experienced
Knowledgeable
Customer service oriented
Attentive
Friendly
Aware of a site visitor’s needs, desires, task(s)
Really, exist
Please continue reading How Certain Information Improves Credibility and Retains Web Site Visitors’ Interest (So They Won’t Click-Off)
This is Part Two of the Holiday Season Ecommerce Usability Series: Easy Steps You Can Take Now to Kickoff a Successful Selling Season
See also Part One: The Homepage Interview
Stumble it!
Comments (1) to “How Certain Information Improves Credibility and Retains Web Site Visitors’ Interest (So They Won’t Click-Off)”
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Salisbury Web Design wrote:
This is such an excellent anaology. It is amazing how many web designers try and get things going without bothering to learn about the other party first. The resulting web site is generally as successful as trying to date someone without finding about them first.
Posted on 27-Sep-06 at 4:57 am | Permalink