Author: cre8pc

It’s time for me to back away from the Internet again.  The things that some SEO’s say and do are as obnoxious as the situation was during the birth of the public Internet. Gurus If you are to believe the claims, there are at least 2 billion SEO self-proclaimed “guru” SEO’s on the planet.  This means that 2 billion SEO’s know everything there is to know about search engine marketing, past – present – future.  They’ll make you rich, powerfulRead more…

Sooner or later the one last hope for a successful web site design is slashed by managers who, frankly, have no freaking idea what they’re doing.  People don’t use web sites. Bots do! And with visions of search engine bots dancing in their heads, they ride into  budget meetings like Knights fighting for Camelot, swearing allegiance to shareholders and the mighty King CEO.  Because, you see, throwing money on PPC campaigns is sorta like sprinkling fairy dust across the landRead more…

For 17 years I’ve been active in online communities and tried my best to follow one basic rule – “Is it true, necessary and kind?” – with each comment.  It doesn’t always work. When search engines began to listen to social signals coming from Facebook, Yelp, G+, Amazon and countless other web sites where the public can leave comments, the opportunities for learning the truth about products and services was easy to find. Generally customer feedback is helpful and politeRead more…

Is your business known for its compassion or getting money no matter what or how?  What do people think of when they see your brand?  Generosity? Out of touch? Affordable advertising opportunities are everywhere in plain view for local businesses to take advantage of or big corporations to show a different side of their company.  The solutions are simple.  Sponsorship.  Cheap advertising offered by charities. I would put half page ads in my high school’s football program that went outRead more…

If you are attending Pubcon SFIMA, I’m happy to treat you to a full hour on how to build communities on May 14, 4-5pm. You’ll benefit from my mistakes and funny experiences from 17 years of being a social web butterfly. Community Building in a Social Marketing Age The venue for SFIMA is the Miniaci Performing Arts Center on the Nova Southeastern University campus in Davie, Florida Online communities have always been used for marketing. New communities make a goRead more…

laughingman

There remains an ocean between human factors/usability/user experience design and testing and search engine optimization, marketing and internet marketing practices, with no bridge to cross over. What’s worse, few are willing to build that bridge.  Perhaps it’s because every time someone starts to they are tossed into the ocean or burned at the stake.  Usability and SEO have been on two sides of web site projects since forever.  They are separated into different departments, different buildings, different conferences, different booksRead more…

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