Author: cre8pc

For 17 years I’ve been active in online communities and tried my best to follow one basic rule – “Is it true, necessary and kind?” – with each comment.  It doesn’t always work. When search engines began to listen to social signals coming from Facebook, Yelp, G+, Amazon and countless other web sites where the public can leave comments, the opportunities for learning the truth about products and services was easy to find. Generally customer feedback is helpful and politeRead more…

Is your business known for its compassion or getting money no matter what or how?  What do people think of when they see your brand?  Generosity? Out of touch? Affordable advertising opportunities are everywhere in plain view for local businesses to take advantage of or big corporations to show a different side of their company.  The solutions are simple.  Sponsorship.  Cheap advertising offered by charities. I would put half page ads in my high school’s football program that went outRead more…

If you are attending Pubcon SFIMA, I’m happy to treat you to a full hour on how to build communities on May 14, 4-5pm. You’ll benefit from my mistakes and funny experiences from 17 years of being a social web butterfly. Community Building in a Social Marketing Age The venue for SFIMA is the Miniaci Performing Arts Center on the Nova Southeastern University campus in Davie, Florida Online communities have always been used for marketing. New communities make a goRead more…

laughingman

There remains an ocean between human factors/usability/user experience design and testing and search engine optimization, marketing and internet marketing practices, with no bridge to cross over. What’s worse, few are willing to build that bridge.  Perhaps it’s because every time someone starts to they are tossed into the ocean or burned at the stake.  Usability and SEO have been on two sides of web site projects since forever.  They are separated into different departments, different buildings, different conferences, different booksRead more…

discount code Code: rc-9189720 for PubCon New Orleans

Knowing me has its perks.  If you want to go to PubCon New Orleans in April and love a bargain, I have the secret 20% off code for your Gold or Platinum pass. Please say you’ll come.  I’m speaking but the rest of the time I’ll be taking pictures of all the exciting everything’s, from people to New Orleans itself.  Look for me at the Internet Marketing Ninjas area in the Exhibit Hall too.  There’s always lots of cool toys andRead more…

When Google’s Matt Cutts announced that the search engine hoped to protect searchers from “bad” merchants, I jumped at the chance to help them by suggesting user friendly sites. But, as I wrote today in Google Needs Proof Your Business is “Good” or Rank Will Tumble Down for Internet Marketing Ninjas, if Fortune 100 – 500 web sites don’t need to pass usability and accessibility standards, what hope is there for the rest of ecommerce sites? I described how famousRead more…

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