Author: cre8pc

Remember me?  Me neither.  Somewhere in the flurry of becoming an employee rather than a consultant I went from being busy to being overwhelmed with work. As some of you know, I founded Cre8asiteforums and in October of 2012 it was sold to Internet Marketing Ninjas.  I came along with it, so part of my work is focused on growing the Cre8tive Community there.  Several months later and I can say all the changes and upgrades have been paying offRead more…

Google has created a circus of sad-faced SEO clowns jumping through hoops trying to get rid of “bad” links to their web sites. This is why I never ever chose to be a slave to search engines and chose the human side of the web experience over the algorithm changing lead-line approach where every site owner is pulled along under the threat of low rank, poor PR scores and penalization. The first disavow link removal request I got was aRead more…

The new series, The Beal Deal, features interviews by Andy Beal that are run on Saturday’s for a relaxing read.  Today’s post features my interview. Andy has known me for most of my career.  We’ve “grown up” in this biz together.  In fact, Andy was one of the handful of people in the search marketing industry who understood the benefit of offering usability and user experience practices along with online marketing services.  Twelve years ago, I could count on aboutRead more…

Forms on websites are one of the usability conversions topics I write about and one of my favorite areas to test because they always have issues. From understandability to readability to ease of use, online forms are famously frustrating to use and easy to spam.  Designers will love this new resource from my friends at UserTesting.com   And yes, they even added one of my how-to pieces for forms design. The Form Usability Treasure Trove: 42 Top Resources Beat YourRead more…

It’s time for me to back away from the Internet again.  The things that some SEO’s say and do are as obnoxious as the situation was during the birth of the public Internet. Gurus If you are to believe the claims, there are at least 2 billion SEO self-proclaimed “guru” SEO’s on the planet.  This means that 2 billion SEO’s know everything there is to know about search engine marketing, past – present – future.  They’ll make you rich, powerfulRead more…

Sooner or later the one last hope for a successful web site design is slashed by managers who, frankly, have no freaking idea what they’re doing.  People don’t use web sites. Bots do! And with visions of search engine bots dancing in their heads, they ride into  budget meetings like Knights fighting for Camelot, swearing allegiance to shareholders and the mighty King CEO.  Because, you see, throwing money on PPC campaigns is sorta like sprinkling fairy dust across the landRead more…

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