Author: cre8pc

For a complete change of pace, please indulge me while I write about something inspired by a friend who is well known for wearing yellow shoes, who reminded me of someone I knew long ago, who would not have been afraid to wear them himself. In a conversion behind the scenes at Cre8asiteforums, where the Moderating staff often arrive after a hard day of whatever or can’t sleep, I found myself telling Rand Fishkin, of SEOMoz.org a story about aRead more…

One thing that stuck out from Mike Grehan’s Clickz article, Goodbye, SEO Push. Hello, SEO Pull, was when he talked about the “buzz factor”. “Marketing equals buzz, which equals awareness, which leads to consumer demand.” Creating buzz doesn’t have to cost a lot of money, nor take much talent either. For example, when I mentioned the garlic BBQ sauce sold by a client, his traffic and sales soared. He didn’t have to pay me $50,000 for marketing or to playRead more…

The line between a full blown web site and a blog is changing. For the moment, it’s still possible to tell a blog from most websites because of the way the page is designed. But, you won’t be able to tell the difference much longer. Corporate Greed Marks New Territory Fading fast are the days when the focus of blogs was to “Let me tell you about my sucky day”. Today, there are two blog power sites that are fillingRead more…

I couldn’t help but add my thoughts on the recent commentary about the Search Engine Optimization field “A-lists” and “generations” of SEO’s by Andy Hagans, Danny Sullivan, Todd Malicoat, Rand Fishkin and Graywolf (who is right-on about Mike Grehan.). I didn’t make any lists but, as an SEO Ancestor, I can still spin a tale or two. When I Was Young, I Walked Five Miles to Search Engine School. Uphill. With No Shoes When I started teaching myself SEO inRead more…

I’m sensing there’s information fatigue due to last year’s overwhelming use of RSS feeds, blogs and tagging services. It’s not always clear which information source to trust. For example, one of the complaints that I heard in 2005 was that search engine marketing forums are no place to get accurate information because it’s easy to join and start spouting off “what I know”. Coming to forums for advice should be used with caution. One of the reasons we allow linksRead more…

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