Author: cre8pc

I was at THE MALL, (Definition: Where teenagers are most willing to exercise, pretend to be shopping and hang at Starbucks), the other day. Calmly and acting really cool so as not to be uncool with my even cooler daughter, Arielle, I handed over my credit card to the funky cool bracelets-jingling girl behind the counter. Awaiting the transaction to finish, Arielle saw a form where she could fill out her information and the store would send her discounts, coolRead more…

Jakob Nielsen has co-authored a new book with usability consultant, Hoa Loranger, called Prioritizing Web Usability. It is available for shipping now from Amazon. The Table of Contents is extensive. What caught my eye, however, is Chapter Five, which is called “Search”. They present both the search engine results side, as well as the search engine optimization side. Included are sections called “Black-Hat SEO Tricks”, “Keyword Overuse Backfires”, “How Search Engines Determine a Site’s Reputation” and “Architectural SEO”. It’s interestingRead more…

One of my favorite ways of offering my help is to be “on call” to clients. These are the folks who likely already worked with me and know that I don’t mind their out-of-the-blue, “Hey, are we doing this right?” emails. And so it is that I managed to hook up with a relative newcomer to web design consulting, who has gone solo and begun to offer her services in holistic SEO/M/U/D (Seo, Marketing, Usability and Web Design.) I metRead more…

A famous true story in Human Factors/Usability circles is the one where Rolf Molich ran a study called CUE-2, where nine teams did usability testing on Microsoft’s Hotmail email system. All nine came back with different types of reports, noting different problems. Few agreed on what these “problems” were and they didn’t all pick up on the same trouble spots. The Molich study raised all kinds of questions, including how accurate usability testing is. Now they are evaluating data fromRead more…

There was so much hoopla over the story about print news headline writing being influenced by search engine marketing techniques that I ignored all the links to those stories. I just wasn’t inspired to read them. Reason? Boring! Repetition! Yawn. This is not really exciting news for me, since I already know the importance of keywords in headlines. In fact, the hysteria over injecting keywords and keyphrases into headings, headlines, post titles, article titles, sub-headings, etc. etc. sometimes forces meRead more…

It’s difficult to communicate passion and enthusiasm on the Internet by design alone. Do you try? Does it matter to web site usability? Will a spirited approach help tease out a coveted link from another website? You bet! Tell Me Something Good This is what we usually read on a homepage. (Read outloud in your best gloomy, “Eeyore” The Donkey, voice.) “Welcome to my website. I do this, that and the other thing and if you believe me, click hereRead more…

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