Author: cre8pc

I had this list. I even had a plan. I had a plan for the event that The Plan made no sense, so I’d have another one in case. I even packed my suitcase the same way I was packing my head. Upon arriving to the Search Engine Strategies Seminar in New York City last Sunday night, I felt really good that I was organized and had a plan. The plan had some easy parts. The first one was toRead more…

For a moment today, I caught a glimpse into the true power of blogs and why these magical creatures we’ve woven into the Web will always reach a place within us that money-driven blogs can never hope to find. It went like this. I was scoping my Bloglines feeds and Search Brains, one of my haunts, displayed a simple title called “Love Your Children”. It had no keyword for search or engines or SEO, and yet I connected to theRead more…

I hate to think I have a brain-lock on web site usability, but when someone requests help for a student dissertation on “anti-usability” in a Usability Forum, and finds support for the very idea, I’m standing at full attention. The thread is called Anti – Usability Literature for a dissertation, and the student seeking help is from the UK (not that location matters on this question, or does it?) She asks: “I am in my last year of my degreeRead more…

The beauty of Usability Professor Jakob Nielsen’s Alertbox posts is that everytime he releases one, I know the forums boards will light up, RSS bells will clang and the tempo for the day is like walking into a noisy Las Vegas casino. Everybody wants to know, “Is he right about this one?” How many of you run to your web sites and blogs to see if you screwed up again because Dr. JN says so? Today we have a debateRead more…

For a complete change of pace, please indulge me while I write about something inspired by a friend who is well known for wearing yellow shoes, who reminded me of someone I knew long ago, who would not have been afraid to wear them himself. In a conversion behind the scenes at Cre8asiteforums, where the Moderating staff often arrive after a hard day of whatever or can’t sleep, I found myself telling Rand Fishkin, of SEOMoz.org a story about aRead more…

One thing that stuck out from Mike Grehan’s Clickz article, Goodbye, SEO Push. Hello, SEO Pull, was when he talked about the “buzz factor”. “Marketing equals buzz, which equals awareness, which leads to consumer demand.” Creating buzz doesn’t have to cost a lot of money, nor take much talent either. For example, when I mentioned the garlic BBQ sauce sold by a client, his traffic and sales soared. He didn’t have to pay me $50,000 for marketing or to playRead more…

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