Author: cre8pc

As he says, he threw me a curve when he asked for a usability review and then added, “for my blog”. I started to turn him down (!) because my testing is designed to be done on large, regular web sites. Thankfully, we discussed a “proof of concept” approach and I wrote a 15 page test plan just for blogs. The result is a blog review that allows me to provide an objective perspective. It also lets me ask questionsRead more…

After reading on the Internet, for ten years, everything I ever wanted to know about search engines and how to market to them, I was surprised to discover how much cooler it is to get the new Search Marketing Standard magazine in the mail. It’s glossy. Colorful. With readable fonts that don’t need to be resized. The full-page ads are classy and bold. Articles start off on the left page and continue in sequence with little interruption. Featured sections areRead more…

In the black hat/white hat world of search engine optimization, there is also the perception by some in the industry that there may be little need to consider the needs of people in their SEO practices. In their determination to meet the challenges presented by search engines and search algorithms, some lack consideration for what people do with websites once they find them. Even more interesting is when an SEO forgets that the voice of the people holds tremendous valueRead more…

It’s been the week of opinions. I got into it over accessiblity at SEOMoz, in Is There Such a Thing as Too Much Accessibility? but that’s nothing compared with this blog post, ONOFF: another failed redesign. It’s about a company that advertised its brand spanking new website that was redesigned to be accessible, only to be found to be horribly not so. I never thought about it much before, but I was forced to think about things when I reactedRead more…

Customer experience and customer satisfaction are said to be critical to ecommerce and brick and mortar shopping success, and of course its often the most neglected area of concern. I like to shop online, especially at Christmas. It’s a little tradition I have because I love watching the UPS guy bringing boxes to the house. The tease of it drives the kids crazy. (An entertainment for parents that is well worth the shipping costs!) In the Spring, I start re-supplyingRead more…

I remember one of my favorite web designers explaining to me why her business phone number was splattered visibly all over her web site. I thought it looked a little silly. She said she took no chances that her visitors would: A. Not find it B. Have some stupid excuse for not using it. She was VERY customer service oriented and it showed. Phone numbers are tricky things. If you work from home, and your product or service is InternationalRead more…

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