Search Marketing Standard Contains More Meat This Time

by cre8pc on August 21, 2006 · 1 comment

in Kim Krause Berg, Usability Publications

Alerted by Andrey Milyan, Editor-in-Chief of Search Marketing Standard magazine, that it should be in my mailbox by now, I sent my son off to check. He came back with the second issue of this new quarterly publication. Glancing through, I see they’ve followed up on the feedback that readers wanted more content.

There’s a large write up on Dan ThiesSearch Marketing Kit, that I also reviewed and strongly recommend. They feature a site review, interview, and several educational articles covering such things as landing pages, linking and click track analysis.

I still enjoy the colors, the glossy pages and even the ads are nicely displayed. The articles remain targeted to newer practioners in the search engine marketing industry. None really get into the user centered design connection, but their focus may not intend to reach past traditional SEO/M boundaries.

If you haven’t received your copy, you should soon. It’s fun getting it in the mail and much lighter than a laptop.

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