Kim Krause Berg, Usability/SEO/IA Consultant
Kimberly Krause Berg is the owner Cre8pc.com and Cre8asiteForums.
Kim launched Cre8pc.com in 1996, offering search engine optimization and web design resources gathered and tested while working as Webmaster for a technical magazine publishing company.
She was in charge of web design and also getting 13 web sites registered and ranked in search engines. As she moved forward in her career, she freelanced from home in seach engine optimization (SEO) and web site building under the Cre8pc domain. In 1998 she started the Cre8pc Website Promotion Club in Yahoo! and co-moderated the Home and Small Business Club, where she gained a reputation for helping people and making SEO and Marketing easy to understand.
Hired by such companies as Unisys and Verticalnet, Kim worked as a User Interface Engineer and eventually moved into the Quality Assurance Internet Software ApplicationTesting field. It was her job to test and develop the methodology for in-house web site usability testing. During this time, she continued to freelance in SEO and help out in her Yahoo! clubs and other forums. During the dot-com crash of 2001, Kim was laid off and within 6 hours was hired by AT&T Worldnet seeking a sub-contractor to test and project manage their proprietary Internet application for a large telecommunications firm.
This opportunity allowed her to expand Cre8pc services and work from a home office full-time. In August 2002 the old Cre8pc club was changed to Cre8asiteForums, where it quickly became one of the leading web design forums on the Internet and the first to begin spreading the importance of web site usability.
Today, Kim is focused on usability and user interface web site testing. Her proprietary site audit testing procedures combine cognitive walkthrough and heuristic evaluation methodologies, task-based set-up, mental model consideration, functional testing, information architecture and more. Kim’s background in SEO makes it easy for her to understand the connection between the two fields and how to make them work together for a united role in developing traffic, rank, and steady to increased sales.
Sub-contracted by companies large or small, she has expanded her skills to include social media engagement marketing, eye tracking and information architecture. When she is not writing, speaking, training, blogging, and working, Kim is an avid reader and lover of ancient history, Native American spirituality and physics.
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Usability/SEO/IA consultant, Kimberly Krause Berg, is the owner of Cre8pc.com (www.cre8pc.com)and Cre8asiteForums (www.cre8asiteforums.com). Her work combines usability testing and persuasive design with a working knowledge of search engine optimization.