Kim Krause Berg
Cre8pc.com was launched as an educational web site for search engine optimization in 1996 while I was working by day as a Webmaster, and later User Interface Engineer, for several large companies in the Philadelphia, PA area. Moonlighting as an SEO by night, my career journey led me into the field of Internet Software Application QA testing, usability, user experience design, information architecture and human computer user behavior. In August 1998 I launched Cre8asiterforums. On May 1 of 2001 I officially became a self-employed SEO/UI/IA Consultant. For several years I ran UsabilityEffect.com, where my usability services were offered.
Her cross training in three separate industries helped create and inspire her unique perspective on web site design and development.
Kimberly Krause Berg is a Web Site Usability/SEO/IA Consultant specializing in bringing together search engine marketing practices with usability and persuasive design. She is cross trained in Internet software application usability and functional QA testing, organic search engine optimization, accessibility, information architecture, requirements gathering and documentation, user interface engineering and user experience design.
She founded Cre8asiteForums in 1998. In 2004 UsabilityEffect.com was launched. The site is now consolidated with this one.
Kim launched Cre8pc.com in 1996, offering search engine optimization and web design resources gathered and tested while working as a Webmaster for a technical magazine publishing company. As the result of her career journey that crossed three large industries (Internet marketing, human factors and software testing), Kim has a unique perspective on web site development.
Hired by such companies as Unisys and Verticalnet, Kim worked as a User Interface Engineer and eventually moved into the Quality Assurance Software Testing field, where it was her job to test and develop the methodology for in-house web site usability. During this time, she continued to freelance in SEO. During the dot-com crash of 2001, Kim was laid off and within 6 hours was hired by AT&T Worldnet as a sub-contractor to test and project manage their proprietary Internet Call Center application.
Today, Kim is focused solely on usability and user interface web site testing using the cognitive walkthrough and heuristic evaluation methodologies. Her background in SEO makes it easy for her to understand the connection between the two fields and how to make them work together for a united role in developing traffic, rank, and steady to increased sales. She has branched out into information architecture design, captology, persuasive design and search usability practices for her clients and business partners.
Kim Krause Berg teaches a self-study course on web site usability at the Search Engine College, writes for several industry magazines including the Search Marketing Standard and Website Magazine. She contributes to Just Behave at Search Engine Land. She has presented workshops and talks for Search Camp Philly, WeBuildPages, SMX and SES. Her slides on Information Architecture for the 2009 Chicago SES were voted most popular by Slideshare editors.
Memberships
Member of the American Society for Information Science and Technology (ASIS&T)
Member Information Architecture Institute
Member of the Usability Professionals Association (UPA)
Founder of the Linkedin Cre8asiteforums Group
Moderator for SearchEngineStrategies Linkedin Group
President – Pennridge High School Football Booster Club, 2010-2011
Board Member – Pennridge Little League Baseball, 2006 – 2009