Remember the TV commercial that showed what your brain looks like when you take street narcotic drugs?  The splattered egg in a pan? ID-10029069Have you ever wondered what your brain looks like when trying to find something you want from a search engine?  In those cases, brains look like strawberries.

Cognitive Behavior and How We Search the Web

is a piece I wrote about the relationship between human behavior and information seeking.

Frequency of the use a search term may not necessarily be interpreted to mean it is the best word to choose for your particular website. The word might be used often because it is more commonly known and used but still not meet the need of the information seeker because they know of no better word choices to try.

Did you know that your website visitors have different searching styles? Do you know how these behaviors affect how they search for information and make choices? There is more to keyword research data than the number of queries used to find site or the weight value of the top keywords. Words paint a different mental image for some people or don’t mean anything at all.

Another recent article I wrote is on a topic that I love, but which most web site owners choose to ignore.

You Have Five Seconds to Convince Us

One of the reasons why sliders and carousels suddenly appeared everywhere on homepages is because they provided vivid visuals, with or without commentary or a call to action. The logic was similar to what goes into book cover designs. A walk through a bookstore or library is partly research, partly informational and partly tied to whatever book cover attracts attention. A casual browsing experience, where there is time to take in both information and eye candy, does not work for several genres on the Web.

The real tragedy in web design is not knowing how to sell online.


Under-Utilized & Interesting Google Analytics Reports

This is something I didn’t write, but a Cre8asiteforums member found some interesting stuff:

Has anyone used any of the reports and settings suggested in the articles above with any success when working on their own sites or reporting for clients sites? By success, I mean, have you used any of the suggestions and has that resulted in any really valuable insights about a website that you could take action on?

I’m surrounded by smart people.

Holistic SEO and Usability and Cre8pc Not Forgotten
You Have to See This: The Secret to Search Engines and Internet Marketing


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)