Search Marketing Standard has re-published an article I wrote about online forms design.  If you haven’t checked your forms lately, now is a great time to do so.

Article on forms

Search Marketing Standard | In Rare Form: Best Practices For Online Forms

The article, called In Rare Form: Best Practices for Online Forms, is loaded with actionable advice for immediate application.

The key to designing a form that your customers will use is to build it so they can use it. Form builders tend to neglect special needs users, despite the easy availability of guidelines for accessible forms. International users are also challenged by forms not providing adequate space for complex addresses or country codes in phone numbers or worse — not indicating if they sell or respond internationally until the visitor fills out the address section. Those who wish to retain their privacy and prevent unwanted spam and phone calls are also likely to find many existing online forms not meeting their needs or wishes.

The Secret to Natural Website Conversions is a Holistic Approach
Recent Slideshows on Usability and Conversions


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)