The new series, The Beal Deal, features interviews by Andy Beal that are run on Saturday’s for a relaxing read.  Today’s post features my interview.

Andy has known me for most of my career.  We’ve “grown up” in this biz together.  In fact, Andy was one of the handful of people in the search marketing industry who understood the benefit of offering usability and user experience practices along with online marketing services.  Twelve years ago, I could count on about seven SEO’s to support my holistic approach to client work.

Screenshot of Beal Deal interviewThe interview covers my thoughts on how usability fits in with Internet marketing, the sale of Cre8asiteforums and why I have so many names.  I hope you enjoy it. If human-centered design and marketing sounds like something you want for your company, contact the good folks at Internet Marketing Ninjas and ask for my help.

Read the interview:

The Beal Deal with Kim Kopp Krause Berg (@kim_cre8pc)

I admit I have way too much fun proving my worth around marketers… like a recent case where the revenue stream was hiding. I asked my boss to find it. Fifteen minutes and many guesses later I couldn’t stand it anymore and I showed him the tiny text link the homepage had that led to where the company expected to earn its revenue. I LOVE moments like this, especially when a client insists they don’t need a usability conversions audit but are more than happy to invest in keyword research.


Beat Your Competition – Ask for User Interface Conversions Testing

UserTesting.com Adds Kim Krause Berg to Forms Treasure Trove
No. I Will NOT Respond to Your Disavow Link Paranoia. Bug Off!

cre8pc

Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101

Member:

American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)