Is your business known for its compassion or getting money no matter what or how?  What do people think of when they see your brand?  Generosity? Out of touch?

Affordable advertising opportunities are everywhere in plain view for local businesses to take advantage of or big corporations to show a different side of their company.  The solutions are simple.  Sponsorship.  Cheap advertising offered by charities.

I would put half page ads in my high school’s football program that went out at each game.  For the Relay for Life fundraiser for the American Cancer Society, I could afford a sign that they made for me that was staked along with others along the Relay walking path.  And, I got to keep it.

Raising funds for different charities, projects or sports over the years, I saw how people donated gorgeous baskets for raffles.  They would fill them with their products or items they simply chose, and stick in their business card and gift certificate for whomever won it.  Our tables would be filled with business cards, brochures and books donated by local authors.  Massage therapists would bring a chair and donate 15 minute massages.  The money would go to raise money for the cause, but people walked away meeting a new massage therapist they might hire again.  Local farms donate herbs, homemade soaps and jams.

Car dealerships, retail stores of all sizes, all kinds of eateries… you name it, they found a way to get involved at the local level.  Sponsoring Little League teams is popular.  A local realtor offers free hot air balloon rides every year at a local festival.

[box] The goal is to keep your name out there so people remember your business and associate it with positive feelings.[/box]

Help Me. Help Your Company.  We are Team F.I.G.H.T.

I have one week to finish helping my team raise funds for Relay for Life.  We have a ways to go to make our goal of $2,500. The advertising options are below for download. Or, simply dedicate a luminary in the name of loved ones, at $10 each. We’re trying to raise money through a book sale to get money to buy roses to place by each luminary.

Forms for Download and Print

Get a Sign
Opportunities $5 and up

Thank you

Community Building in a Social Marketing Age
Should User Generated Content Be Kind?


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)