waterlilyNot long ago I was asked to write about web site conversions for sites that don’t measure conversion rates by how much money they earn.  It was fun to write from that perspective.

You don’t need to sell anything on the web to want higher conversion rates.  Activity and tasks completion are just as valuable for many types of web sites.  The more guidance your web design provides and the more genuine you or your brand are, the better your conversions will be.

If you missed the article, here it is again at SearchEnginePeople.com -
Conversions For Sites That Don’t Sell Anything

Kim Krause Berg Speaking at Pubcon Regional SFIMA Summit Florida
Revenge of the User Friendly Web Site


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)